Don Schindler

Month: January 2015

  • Three Steps To Building Brand Advocates

    —

    by

    Don Schindler
    in

    I’m speaking at Dairy Strong conference tomorrow in Madison, WI on a panel about Dairy’s Online Image. My co-panelists are the dairy farmer extraordinaire Dairy Carrie and Ketchum Public Relations partner Linda Eatherton. We’ve actually done this same talk before at IDFA’s conference last year about this same time. Linda talks about how consumers’ minds…

  • Is dairy farming a one-sided conversation?

    —

    by

    Don Schindler
    in

    Do you ever feel that you are already on defense when you talk to someone about where their food comes from? I do. And I’m not a farmer. But I work for dairy farmers and I’m passionate about making sure that their customers know they work hard, take care of their animals and produce a…