I’m speaking at Dairy Strong conference tomorrow in Madison, WI on a panel about Dairy’s Online Image.
We’ve actually done this same talk before at IDFA’s conference last year about this same time. Linda talks about how consumers’ minds have changed about food and what they are looking for. It’s a great talk about Food 2020 and how Food e-Vangelists exist and how to interact with them.
Carrie gives her insightful and humor-filled talk on how to become an advocate for farming and food. She’s a powerful communicator and has built up a substantial online following for her blog and social media channels.
My talk focuses on how companies build advocacy. Last year I concentrated on building advocates within your company but this year I’ve changed it to the basic steps of building brand advocates.
In my talk “Building Brand Advocates: Three Steps To Building Relationships and Loyalty,” there are just three steps to any advocacy program.
1. FIND ADVOCATES