Category: Strategic Planning
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Seven Things You Need To Know About Building A Website
First and foremost, you should have a good reason to build a website. Most people do have good reasons but they don’t write them down. Take the time to write down why you are building this web property. Objectives You should have an objective or multiple objectives that you want to achieve. For example, you…
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Web Writers Needed – All The Time, Every Time
Every project, every time, it always comes down to the content. It’s very weird to me that no one questions the content in a print project – it’s required. The content helps drive the design and needs to be finalized (or as close as it can get) before we begin designing the piece. But when…
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How do you write a brand statement?
We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field. Start with: To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank). This helped us a ton to put together several brand statements.