Tag: search engine
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Simple SEO for Images on Websites
When adding images to your website, there are several things you should think about doing to make sure that the search engines understand what you are putting on the web. 1. Put keywords in the image file name. Instead of the image being named IMG_7657.jpg, rename the image before uploading to your website like cow-in-field.jpg.…
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What happens when someone “googles” you or your professor?
Personal branding, I know, is a bad word in academia. I learned that over the past year. So I’ve changed the term and changed how I talk about it. My friend, JP, over at the Science of Generosity gave me a great term to us and I can’t believe how much it has helped. It’s…
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Why should you be using Google Adwords?
Right now, your website is probably being found when you put in your search terms and the words, “notre dame”. But it’s probably not being found if you just type in your “dept name” or any search keyword terms that you should be associated with. Now, there are lots of things you can do to…
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Benchmarking Your Website
When I was speaking with the Mendoza College of Business School at the University of Notre Dame Marketing team the other day, we did some quick analysis of their site to see how they ranked vs. their competitiors. Now I’m not going to show you their stats, but I am going to show you nd.edu…