So why in the world do you need a Facebook page for your farm? You probably already have a website. Isn’t that good enough?
Well, a website is still very important. The most important thing in my book because it’s your home on the internet but a Facebook page for your farm is an easy way to get in front of people who might not even know your farm exists.
Millions of people are logging into Facebook all the time – just to see what is going on – and if your farm is there then they have a better chance to see it, maybe even pass along your great photos and videos of farm life (which they probably don’t know much about).
But if you’ve never set up a Facebook page before you might be worried that it’s a lot more complicated than setting up a profile. Actually, it’s not. If you’ve got your own profile page, then you’ll be very familiar with setting up a page.
So let’s begin.
1. Log into Facebook with your profile
I don’t recommend setting up a Facebook page without having a profile. You can do it, but I’m not a fan. I don’t think you’ll use it if you don’t have a profile, too. Plus you are probably going to need more than one administrator so you’ll need Facebook “friends” (wife, kids, husband, etc…) to control it.
Search for any Page on Facebook and then in the top right hand corner you’ll see, “Create A Page“. Click it.
2. Choose “Farming/Agriculture” from the drop down
You need to make sure you do this, because it will help with Graph Search. Then put in the company name – Schindler Farms – for me.
3. Add Your About Information
The About Page allows you to add great information about your farm. This description is crucial for their graph search and will help the page rank in search. Use keywords that will help your farm be found like “dairy farm producing milk from dairy cows”. Seems silly but these keywords are what people type into search to find you. Make sure you add your farm website. The Facebook web address is very important and it will be what you putting on all your flyers and business cards so choose wisely. Once it is set, it can’t be changed. If you don’t have the name you want, really review the different options.
After you set your name, they will ask you questions about your farm being a real organization, school or government? You can say “Yes” and then it will ask you about being authorized and official representation of this organization, school or government on Facebook? This is legally binding statement regarding the authenticity and representation of this Page. Click “Yes” on this as well.
4. Add a profile picture
Images help people to see what the business is that they are visiting. Having good photos helps a ton but you don’t need to wait until you have only perfect photos. What people are looking for with farms is authenticity and scenery. Remember that their lives are probably well removed from the farming lifestyle so animals and landscapes are normal for you but not for them. Good photos get shared a lot and you’ll be wanting to add and change them out all the time.
Also this photo is going to be very, very small on many other people’s feeds. It can get as small as 25 x 25 so if it’s your logo – be prepared that people might not even see it. It might be better to use cows or faces.
5. Add your Farm Page to your Favorites
This way it’s easy to access via the Facebook navigation. You don’t want to have to be constantly scrolling down the page and looking under the Pages tab to find your farm page.
6. Don’t add a Payment Method
You don’t need to do this right now – maybe down the road – but you can “Skip” this for now.
7. This is your Farm Page
It looks a little scary with the Admin Panel showing right now but you don’t need to concern yourself here. The main thing is understanding what you are looking at.
- Notifications on top left – this is what you’ll be paying attention to once the page is running and you are getting shares, comments and likes.
- Messages is top right – these are from people reaching out to the farm via Facebook. Other people will not be able to see these messages – just you and the people on the message.
- Get More likes in the bottom left – just advertising. No worries there right now.
- Insights in the center – these are your analytics for how the page is performing. How many people are seeing what you are posting and the demographics of the people who “liked” your page.
- Invite Friends in the bottom right – this is to get you to invite the people you are already connected to on Facebook to “like” your page.
With all this open, it’s kinda hard to see what is going on, so let’s close this panel by click the “Hide” button on the top right.
8. Add a cover photo
Again, like I said before, photos are very important in Facebook. Over half of all posts are photos. So let’s change out the cover photo with a large horizontal photo of the farm – get some cows in there or something along those lines.
9. Edit Page – Update Page Info
This will get all of your pertinent farm information on the page. Even though it’s a long page, you’ve already gotten a lot of information filled out.
10. Change the Settings
If you want to unpublished the page until you are ready to display, you can do that here. Things that I would bring to your attention are the Profanity Filter (you should turn that on to at least medium) and you turn off other people’s posts but that would limit your reach if people can’t talk on your page.
11. Add one more than admin
While it’s great that you are committing to doing this, you’ll want a back-up. The only people you can add are people you are friends with and make sure you trust them – this is a highly visible communication vehicle.
12. Now you can start adding content!
I would keep the page unpublished until you have a couple of posts in and are really ready to add this page to your daily marketing. In a future post, I’ll talk about the different things you’ll want to be posting on and then how to handle comments from fans and others. Good luck and let me know if you have any questions.