Don Schindler

Executive Reputation Coach & Digital Marketer

Author: Don Schindler (page 1 of 46)

Want to get great results from SEO? You need the data – SEMrush provides it.

I’ve used lots of different tools over the years and I would have to say that I’ve been overly impressed with SEMrush. The tools are easy to use and provide great data to help me make SEO suggestions for both large and small businesses.

If you are serious about taking your SEO to the next level (and who isn’t), you should do a test with SEMrush.com. You won’t be disappointed. BTW, this is an affiliate link. I endorse them because they are simply a great tool.

Dairy Farmers on Instagram in 2019

Here’s my list of dairy farmers using Instagram to post pictures and video to engage with consumers. It’s not complete and if you want your farm Instagram profile on the list, just send me an email at don.schindler@dairy.org or leave a comment at the bottom of the list.

Dairy Farmers on Facebook in 2019

Maryland Dairy Farmer Katie Dotterer-Pyle from Cow Comfort Inn Dairy

Here’s my list of dairy farmers using Facebook to communicate and engage with consumers. It’s not complete and if you want your farm Facebook page on the list, just send me an email at don.schindler@dairy.org or leave a comment at the bottom of the list.

Six Reasons You Should Have A Farm Website

Remember when everyone used to tell you that having a farm blog was a priority – before social media was all the rage?

six-reasons-farm-website

So, are farm websites and blogs worth the time to build?

Yes, farm blogs are just as important as they were back before social media. In fact, they might be more important depending on how your customers are searching for information.

I know it’s much easier to just use social media to communicate compared to using a website tool such as WordPress, Wix, Webbly or SquareSpace (common website building content management systems).

But I’ll give you six good reasons why having a farm blog or website is still something every farm should have (not just the ones that are advocating for agriculture).

1. You own the domain and property.
You don’t own your Facebook page, Twitter profile, YouTube channel, Instagram profile, LinkedIn page, Snapchat, etc. … The company does and if they want to change the rules or if they feel like you violated them, then they can remove you and all your content from the system. With your own blog or website, you have full control.

2. A website can centralize all of your channels and content.
You are spending a lot of time creating content for these various social media channels, but does anyone go back and read an old Facebook post or Tweet? No. But if you put the text, photos and video on your website, people will be able to go back and read them (and it will get indexed properly by Google, so it can be found through searches).

3. Google will index it in the 1st position when people search for your farm.
Social media profiles rarely show up in the top position in Google’s search engine results page. If you want your farm name to show up when people search for it, then a website or blog is what Google will show first.

4. It will become the diary of the farm.
If you post content regularly to the website, then you will build a history of the farm through videos and photos that future generations can look back on for years and years. It will become the legacy of the farm. I wish my grandfather had a blog when he was building the farm from the ground up in the 1930’s. I would probably read it daily – over and over.

5. You can build an email list.
Email marketing is still very powerful and highly affordable (it’s practically free with Mailchimp and Constant Contact). By building an email list with your urban and local customers, you can reach out to them at any time to let them know what’s going on with the farm.

6. You could make money with it.
Many large brands use influencer marketing to get the word out about their new products. I have many farmer and urban blogger friends who make a living out of their blog by providing their large customer base with value through recipes and practical advice. The brands take notice of this and pay them to do sponsored posts (on social media as well) or through the Google Adsense Display network on their blog. All you have to do is set up Google Analytics on your blog to see how many people are visiting and what they are doing on the website.

Blogs and websites are still very important to agriculture and I would recommend that every farm have one. If you need help setting one up, please reach out to me at don.schindler@gmail.com.

Keep calm and blog on.

This was originally published on Hoard’s Dairyman.

Farm videos are popular – how do you make one?

Cow with a Go-Pro on its head

Have you watched a video on your phone this week? Was it on Facebook, Instagram, Snapchat, or YouTube?

If you are like most Americans, you watched something. Maybe it was an amazing football catch, a local breaking news story, or a quick one-minute recipe. Facebook gets about 8 million video views each day, and YouTube claims the average viewing session is now more than 40 minutes.
Why are we watching so much video online?

Because video is the preferred format on social media and it’s 12 times more like to be shared than text. So if you want your message seen, then you should be making a video.

What are some tips for making a good farm video?

1. Capture attention right away. You have three seconds to grab someone’s attention as they scroll through their social feed so start with action and not with an interview.

2. Don’t make it hard to watch. You should have good lighting (outside but not direct sunlight), decent audio (add closed captioning to video), and don’t make it very long (1 to 4 minutes).

3. People love sharing humor, education, and/or a useful video. Animals make great subjects because they’ll probably do something funny and it gives you the opportunity to talk about cow care.

How do you edit your video?

Editing videos is much easier than it used to be. Most phones have software built in to make basic edits like trimming a clip or adding two clips together, but if you want to add music or text, there are a lot of easy-to-use apps out there.

A couple of free apps I use are Video Show and iMovie. Both allow you to combine multiple videos and photos together, add music, use filters, and add special effects.

Within the Dairy Hub, we have several tutorials on how to use Video Show and iMovie as well as more tips on taking videos on the farm. You can join the Dairy HUB here.

What should you video on your farm?

I think some of the best content comes from how you would conduct a farm tour. You could do quick videos on each subject of the tour and answer the common questions that come up during a tour.

– Calves: While some may scoff at calf videos, remember that calves are our kittens and kittens rule the Internet. Talk about the amazing care you give them while you are feeding them.

– Housing: Every farm is different with housing, and you can explain why your cows in your environment benefit the most from the housing you are providing for them.

– Milking parlor: There’s a lot of myths around how cows are milked, and you can set the record straight by showcasing the care you take to make sure your cows are comfortable when they are milking.

– Cow feed: The advancements in cow feed are great for cow’s health and her production but a consumer might find it hard to understand. Take the time to explain (maybe even get your nutritionist on video) your cows’ diet and why you feed what you do.

Where do you put your farm videos?

Your Facebook Farm Page is a great place to put these videos along with a farm YouTube Channel and then on your farm website. If you need help with setting these channels up, we have tutorials within the Dairy Hub.

If you have any questions about how to make a video, please reach out to your local state and regional checkoff or you can contact me direct at don.schindler@dairy.org.

 

Originally published on Hoard’s Dairymen.

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