Author: Don Schindler
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Why aren’t you using these top six simple headline techniques?
Copywriting doesn’t have to be hard but it can definitely seem hard at first. By following some simple techniques it can get a lot easier. Here are some of my favorite headline tips. 1. Should you write your headline first? No. Wait, yes. That doesn’t make any sense. Now I know that this can be counter…
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How do you create and build a personal brand?
First, what is a personal brand? Most people think of celebrities as the only people who have personal brands but the truth is that everyone has them. It’s just that celebrities usually get paid a ton of money and have the access to endorsement platforms. We (the audience) can’t help but notice their personal brand…
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What’s the secret to creating your personal brand strategy?
Share. It’s pretty simple, right? When I teach Personal Brand Strategy, I get a lot of confusing looks when I talk about sharing and exposure. I know what the class is thinking – this isn’t what we were taught in school. In fact, I was taught that the work you do is enough. You don’t…
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Why should you be using LinkedIn as an executive?
Most people would probably question me about why I’m so passionate about technologies that many people would consider old-fashioned in the digital age. Like LinkedIn and blogging. But let me explain why I believe that Linkedin still has a lot going for it. Even more than many other networks (looking at you Facebook and Twitter).…
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How to setup Instagram for yourself or your farm – Instagram 101
Instagram is a fun, visual social network (you have to have take a picture or video to post) to share your daily experiences, special moments and stories through photos and videos. It also hooks up directly to Facebook, Twitter, Tumblr and a lot of other sites so you can share across multiple platforms if you…