Don Schindler

Tag: create

  • How do you create and build a personal brand?

    How do you create and build a personal brand?

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    Don Schindler
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    First, what is a personal brand? Most people think of celebrities as the only people who have personal brands but the truth is that everyone has them. It’s just that celebrities usually get paid a ton of money and have the access to endorsement platforms. We (the audience) can’t help but notice their personal brand…

  • How do you write a brand statement?

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    Don Schindler
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    We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field. Start with: To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank). This helped us a ton to put together several brand statements.