Subway Rails

Third Rail is like the Internet - it has all the power but it can be dangerous (Phil Gomes)

So the fall Campus Communicator Summit is now behind us and I think it was pretty well received.

Todd Woodward did and Tim Straker did a great job presenting on our new positioning.  I won’t be commenting on that because it is still being reworked and there will be more coming down the road.

I was very interested in Phil Gomes presentation because Edelman Digital is  successful and has a powerhouse of people understanding what digital is all about.  Check out the Ad Age article that Gail posted.

I liked the cartoon and visual analogy of the third rail. Continue reading