1. Make sure that you are have the Facebook connection on all your communications. This is a lesson from retailers, their Facebook page is mentioned everywhere on their communication vehicles – their website, their advertising, their brochures, their flyers, their email newsletters, their direct mail pieces, etc… DO NOT just say “Find us on Facebook”. That’s the easy thing to do but it will get the least amount of click-throughs. What you need to say is “Be the first to know about our events and giveaways by liking us on Facebook” or “Get a discount by Liking us on Facebook”.
NOTE: Once you get 25 likes, you can have your own Facebook URL like facebook.com/notredame Go to facebook.com/username – you must be an admin of the page to get a URL.
2. Offer an incentive of some kind to get Facebook Fans. They are giving up their personal information to you by liking your page so what are you going to do to them? Do you “like” many pages yourself? Why do you like pages? Usually because you are interested in what they have to say? But you have to remember there are a lot of people asking for their attention. Offering an incentive helps. If you don’t have an incentive, then offer them something you do have. Maybe it’s information. People can learn about events and news earlier than other people if the “like” your page.
3. Communicate like a person. There is nothing worse than “liking” a page and seeing it just push press releases and news items into my Facebook lifestream. It’s a good way to get your page hidden or unliked. But if you talk like a person, which is how everyone else talks on Facebook, then I might keep you around.
4. Ask questions, encourage feedback. Asking questions is a great way to communicate. First, if someone sees a question then their brain is going to answer it. Don’t you think that’s true? Even if you said “no”, you still answered my question. And just because people aren’t talking to you or answering your questions, doesn’t mean they aren’t reading it. Very few people comment online, even though they read what you are saying. Continue reading