Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: professional

What’s the secret to creating your personal brand strategy?

Love To Share T-Shirt

Love To Share T-Shirt from Flickr’s Creative Commons

Share. It’s pretty simple, right?

When I teach Personal Brand Strategy, I get a lot of confusing looks when I talk about sharing and exposure.

I know what the class is thinking – this isn’t what we were taught in school.

In fact, I was taught that the work you do is enough. You don’t need to talk about it.

Because if you do what you do amazingly well, people will talk about what you do. You will be noticed.

Like Steve Martin said, “Be so good they can’t ignore you.”

But remember Steve was extraordinarily good and his job was to be on-stage in front of millions.

I’m guessing that with your job, you don’t have a stage to stand on. That makes it a little harder to be noticed.

“But, Don,” I can hear you say, “Everyone knows that the guy who is constantly talking about how awesome he is the last person that deserves the credit.”

And I completely agree with that. He’s bragging. And that’s worthless.

Why?

Because he’s not helping anyone.

And I would argue that he isn’t even coming close to helping himself as much as he thinks he is.

But this doesn’t have to be case when you talk about what you do.

Think of it from the perspective of sharing.

Share your work, share your knowledge, share your failures and what you’ve learned from them so others can learn from your mistakes.

I just listened to a podcast from James Altucher (you should definitely be listening to him) and his guest, Austin Kleon: How To Be A Creative Genius.

In the podcast, they talk a lot about sharing your work – daily if you can – will get you noticed.

When I talk about how to use professional branding to be noticed, I used to talk about exposure. Exposure is what I want you to have but sharing is what you do to get exposure.

Share. That’s it.

Help others out. Help them get to where they are going. Help them to understand not just what you do but how you can help them.

This is why I use social media, why I blog, and why I don’t care if you think I’m bragging (I don’t see it that way).

I want you to know that I’m there for you and that I care.

Right?

There’s a great saying from John Maxwell – “People don’t care how much you know until they know how much you care.”

And they know you care when you are willing to share what you know. When you do this, your professional branding will take off.

It’s the secret to your personal branding success – I guarantee it and I’m sharing it right now. 🙂

What’s your secret to a successful personal brand?

Is your real personal life and digital professional life mixing?

Real life vs. Digital life.

Where should you spend more time?  Of course, real life.

What will last longer? Umm. That’s easy. Digital life.

How do you keep your personal life separate? Is that even possible nowadays.  You know the govt’s tracking you. And the credit card companies. And your local grocery with its reward card.  What difference does it make?

Where should you spend more time?  There’s a balancing act to it.

My wife and I do a lot of things.  Mud runs, motorcycles, beaches, drive-ins, etc…  It’s a busy real life and I don’t mind sharing it with the world because I get good feedback from it.  My extended family loves the photos and videos.

But it also helps enhance my professional life.  People know probably more than they want to know but that’s ok with me. You can see I’m real and have a life – not just a digital one.

I believe that your digital life can amplify and enhance your real life – but if you aren’t prepared to shape that digital life it can do some serious damage to you and your personal brand.

Of course, your real life will be over someday and hopefully you are leaving lasting memories with everyone you come into contact with – but your digital life will probably last forever so you should treat it like that.  A scrapbook that others will look through when you are gone.  Treat it accordingly.

How do you keep your personal life separate?  I honestly don’t think it’s possible right now.  Digital is so ingrained in our lives.  If you want to protect yourself, buy the right tools to do it.  What are those tools? I honestly don’t know. Everything I’ve heard of is related to scams like the Identity Theft stuff.  Here’s the PPT I shared with a group a little while back discussion your personal and professional brand and how they are blended together.

[slideshare id=15413219&sc=no]

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