Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh?
But first things first. Your website should be a living breathing thing on the web. If you don’t know how to update your site – or if you need your web guy to do it then you need a new website. One with a CMS (content management system) behind it. Updates should be frequent and relevant – so you can get some Google love.
BTW, this doesn’t have to be expensive – it can be almost free if you don’t mind taking some time to piecemeal things together on the web like making a WordPress blog into a full blown site and adding interesting information widgets like Google calendars/maps and cool stuff from Widget Box. There’s a lot more out there – these are just examples.