I spoke at a class of Master’s students at ND and here’s their questions and my answers.  The class focused on social media but there’s a lot of good nuggets on general marketing.  At least, they thought they were good nuggets.

1. I read somewhere that no one is really influenced by Twitter. Is Twitter really useful (especially for keeping students engaged?)

No, I believe that Twitter is not currently used very much but students.  Facebook is better but you have to look at what you are doing to encourage participation and attention.  Marketing in the past didn’t have the direct feedback system that today’s social media has.  You will quickly learn what works and what doesn’t.

2. What is the trick to get people to follow your blog (work or personal)?

The trick is good content.  And using other people in your blog posts.  For instance, writing about others that you admire or want their attention gets them to notice you.

3. How do you get wary non-social media people to understand that it’s useful and it’s not going away and they are really missing out? I need help! How can I get other staff people on board and motivated to help update our program’s FB page? It takes a lot of time! I already did training on the basics and set them up with their own FB profiles and sent emails asking them to do specific things with the page and they still aren’t helping – they won’t even post pictures or events or anything, even though all of their students are on FB and it would really help them and our programs and students.

Are you sure this is the best way for them to help you?  For instance, we know that profs in a certain social science were not going to blog.  So we asked them to write a paragraph every other month and we would post.  That is working out better.  Forcing people to do what they think is your job won’t get you anything.  But asking them for information and then you taking it and using it in various communications vehicles will.

Another student:

1. What does he see as the best way to communicate with 23-30 year old people?

The old ways of marketing are not going to cut it.  There isn’t any all encompassing communications platform like TV, newspaper or radio.  You need to research your audience and know more than just 23-30 year olds.  You need to know more about demos to be able to reach them – early adopters, Pandora listeners, twitter users, etc…

2. What is the next up and coming technology that we could get a jump on?

Continue reading