So how do you get a siteless web presence?
Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about you on the home page.
Now I’m not saying you need to talk about yourself a lot – just the right keywords. And I’m never into talking about myself too much – you should be talking to your customers, telling your story, and explaining your unique benefits.
Maybe tomorrow I’ll post a blog on what kind of tags you should be using and how they work on a website. Anybody interested in that? Continue reading
Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh?
But first things first. Your website should be a living breathing thing on the web. If you don’t know how to update your site – or if you need your web guy to do it then you need a new website. One with a CMS (content management system) behind it. Updates should be frequent and relevant – so you can get some Google love.
BTW, this doesn’t have to be expensive – it can be almost free if you don’t mind taking some time to piecemeal things together on the web like making a WordPress blog into a full blown site and adding interesting information widgets like Google calendars/maps and cool stuff from Widget Box. There’s a lot more out there – these are just examples.
We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field.
To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank).
This helped us a ton to put together several brand statements.