This is a tough question for most communicators. Sometimes it’s because they are unfamiliar with the technical aspects of a CMS. Sometimes it’s because there are too many choices out there. At ND, we have tons of different CMSes and it’s difficult to know which one will be the right one to choose. I know […]
Do you guys love Ridiculousness? I do. I love watching people bite it when they should have known better than to try it. But then it happened to me. In a presentation. Yeah, I bit it. Big time. I did a talk before a group of directors for the Center and Institutes at ND. It […]
So I’m a couple months into my second year here at Notre Dame. Let me tell you it’s been great. There have been challenges and a lot of you have the same challenges I do (resources and time) but I’ve never been as excited as I am right now – well, maybe, my first week […]
Need a Simple Communications Plan for your Marketing Campaign? How about a Simple Creative Brief to go with it? Maybe even a Simple Audience Chart to figure out what you are going to say via your simple tactic. I used to not do this. In my past, I just simply overdid it. I would forget […]
First and foremost, you should have a good reason to build a website. Most people do have good reasons but they don’t write them down. Take the time to write down why you are building this web property. Objectives You should have an objective or multiple objectives that you want to achieve. For example, you […]
Every project, every time, it always comes down to the content. It’s very weird to me that no one questions the content in a print project – it’s required. The content helps drive the design and needs to be finalized (or as close as it can get) before we begin designing the piece. But when […]
We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field. Start with: To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank). This helped us a ton to put together several brand statements.