Recently I received an email informing me that a person at a college was upset about Facebook’s Community Pages.

I don’t know if you know what a Community Page is but they are pages that Facebook automatically creates on subjects like Cars or a college/university. Then they try and aggregate content from the official pages and unofficial pages to make a sort of moving wikipedia page. If you want to learn more, here’s another great blog post about it from CDG Interactive.

Well, the big problem is that you can’t really tell the difference between a Community Page and your Official Facebook Page so users might “like” the Community Page – which is not controlled by you – instead of your official Facebook Page.

Facebook does not see this as a problem. My friend at the other college sees this as a direct attack to his brand that he’s been building and all the work that he’s put into the site. Continue reading