Month: September 2010
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Are Facebook Community Pages Killing Your Official Page?
Recently I received an email informing me that a person at a college was upset about Facebook’s Community Pages. I don’t know if you know what a Community Page is but they are pages that Facebook automatically creates on subjects like Cars or a college/university. Then they try and aggregate content from the official pages…
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If Listservs Aren’t The Answer For Email Marketing, What Is?
Yes, I know the listserv is cheap and easy. And, last year, anyone could spam the entire university about their upcoming event, lecture or visiting guest. And everyone did. But what happened is that most people would not only ignore the listserv emails – they also started to despise the people (fellow employees) blasting them…