Don Schindler

Digital Strategy & Executive Social Media Trainer

Month: September 2010

Are Facebook Community Pages Killing Your Official Page?

The Small Hand That Kills

The Small Hand That Kills via alexnormand

Recently I received an email informing me that a person at a college was upset about Facebook’s Community Pages.

I don’t know if you know what a Community Page is but they are pages that Facebook automatically creates on subjects like Cars or a college/university. Then they try and aggregate content from the official pages and unofficial pages to make a sort of moving wikipedia page. If you want to learn more, here’s another great blog post about it from CDG Interactive.

Well, the big problem is that you can’t really tell the difference between a Community Page and your Official Facebook Page so users might “like” the Community Page – which is not controlled by you – instead of your official Facebook Page.

Facebook does not see this as a problem. My friend at the other college sees this as a direct attack to his brand that he’s been building and all the work that he’s put into the site. Continue reading

If Listservs Aren’t The Answer For Email Marketing, What Is?

garbage

Spam is Garbage - Plain and Simple - Image Courtesy of Editor B

Yes, I know the listserv is cheap and easy.  And, last year, anyone could spam the entire university about their upcoming event, lecture or visiting guest.

And everyone did.

But what happened is that most people would not only ignore the listserv emails – they also started to despise the people (fellow employees) blasting them every couple of weeks about things they didn’t really care about. Continue reading

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