Category: social media
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Look at everyone jumping off the cliff, maybe we should do it too?
“They are using Twitter. We should be using it, too.” I hear that a lot. Because if other schools are doing it then it obviously will work for them as well. Just because another department or school is having success with some type of communications or marketing tactic doesn’t mean it will be effective for…
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12 ways to get people to like your Facebook page
1. Make sure that you are have the Facebook connection on all your communications. This is a lesson from retailers, their Facebook page is mentioned everywhere on their communication vehicles – their website, their advertising, their brochures, their flyers, their email newsletters, their direct mail pieces, etc… DO NOT just say “Find us on Facebook”.…
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Why use Facebook Pages at Notre Dame?
Why use Facebook at Notre Dame to promote my program, class or dept or even myself? I get this question a lot. And the answer depends a lot on your target audience. For instance, the agency does not have a Facebook page. Why not? Because the audience I want to attract and engage with is…
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Should you use a Facebook Profile or Facebook Page for your Notre Dame Program, Department or College?
Recently, I’ve been getting asked about Facebook Pages vs. Facebook Profiles. Back in the day, many people started using Facebook Profiles for their program, department or college. This might have been before Facebook had created Pages or it was when Pages were still pretty sparse for business help. Since then Facebook has made lots of…
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Are Facebook Community Pages Killing Your Official Page?
Recently I received an email informing me that a person at a college was upset about Facebook’s Community Pages. I don’t know if you know what a Community Page is but they are pages that Facebook automatically creates on subjects like Cars or a college/university. Then they try and aggregate content from the official pages…