Category: social media
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How Social Media Works
People ask me all the time if Social Media is effective or how it works. I try to explain but usually I blow it because I get all passionate about it and it comes out all confusing. But I caught two things just a few minutes ago that reminded me how simple it really is. …
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Hammering Social Media in Business
I used to beat people with my social media sledge hammer. In fact, at my old job, I did carry a heavy hammer (not a sledge hammer) around all the time. In a presentation of over 150 people at Junior Achievement, I used a sledge hammer to smash apples. That was a fun presentation. I…
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Facebook, Twitter, or Linkedin? What should you be using?
I get lots of questions on this. Facebook Fan Page? What is Twitter for? People keep sending me invitations to Linkedin, should I join? Should I be using this social network or that one? What should I be doing online with social media marketing? It’s all the buzz – I should be out there, right?…
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Do You Trust What Your “Online Friends” Say About A Brand?
According to a new report, you don’t. Leave it to marketers to try everything in their power to ruin the internet. I should know because I’m one of these marketers. People know that when I’m talking about Notre Dame or any kind of product, really, that I’m lying. Why? Because that’s my job. Or is…
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Siteless Web Presence Part Two or why not be in all places at once?
So how do you get a siteless web presence? Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about…