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Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: expert

Mashable’s Social Media Day Here in Michiana and the Internet Experience

So I have a couple of things today.

One is Mashable’s Social Media Day in Michiana:  I’m going to be part of the group presenting and there will be a panel of Social Media experts to ask questions too.  It’s also free and it’s after work at the awesome LaSalle Grill.  Definitely worth checking out.

Here’s what’s gonna happen.

Location:
Club LaSalle (3rd Floor LaSalle Grill, @LaSalle_Grill)
115 W. Colfax Ave
South Bend, IN

Date:
Wednesday, June 30, 2010

Time/Schedule (5:30pm-8:00pm):
5:30 Mingling/Networking
6:10 Introduction
6:15 Guest Speaker – Don Schindler
6:45 Networking
7:00 Social Media Panel Discussion
7:30 Networking

Cost:
Event is free.  Appetizers will be provided.  A cash bar is available.

Then there’s also this news from PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2010-2014

Now this is some good stuff.  Here’s an excerpt…

Consumer behavior dominant driver of change

Consumer feedback and usage provides the only reliable guide to the commercial viability of products and services, and the global consumer base is being used as a test-bed for new offerings and consumption models.  PwC has identified three themes that are expected to emerge from changing consumer behavior and the industry must anticipate and pre-empt the needs and wants of consumers. 

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How do you write a brand statement?

We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field.

Start with:

To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank).

This helped us a ton to put together several brand statements.

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