The old way of doing SEO – keywords, meta description, proper URL set-up, etc… which you can find all about on seomoz.org is great and you should be doing it but it’s not enough anymore.
If you listen to the guys at Marketing Over Coffee (Christopher S. Penn and John Wall – love these guys), they are saying it’s not enough anymore. You need to have social as part of the mix. You need a network of people that will spread your message along.
The other interesting tidbit is how Google is changing search for more localization. So if you are national, like we are national, then we might not rank for local searches (which Google is starting to default to).