The old way of doing SEO – keywords, meta description, proper URL set-up, etc… which you can find all about on seomoz.org is great and you should be doing it but it’s not enough anymore.
If you listen to the guys at Marketing Over Coffee (Christopher S. Penn and John Wall – love these guys), they are saying it’s not enough anymore. You need to have social as part of the mix. You need a network of people that will spread your message along.
The other interesting tidbit is how Google is changing search for more localization. So if you are national, like we are national, then we might not rank for local searches (which Google is starting to default to).
Here’s a test to make sure you are ranking for the keywords you want?
First, go to Google. Then log out. You don’t want it tracking you.
Next, change the location. South Bend and Granger and Mishawaka are probably going to pull in Notre Dame due to location.
Change your location to Chicago, then do the search. See what comes back. Make sure you don’t click on anything. Just look the page over.
Then change your location again. Maybe this time to New York. Then search again.
Is your website coming up? If not, then you need to look at how your website is working (does it use the best SEO practices) and then look at your social network. Are you connecting with the right people?
SEO is always changing but now social is a big part of it as well. What do you think about this?