Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: social media training

How To Handle Negative Comments On Your Facebook Page


This is an entirely different realm because this is a public business page. If you are accepting comments (which I think you should) then you can expect this type of thing happening.

Now if you are listening to the major social media marketing companies and experts, they are going to tell you that you need to do a couple of things right away.

  1. Response immediately.
  2. Acknowledge the issue.
  3. Apologize sincerely.
  4. Try to take it offline.

I completely recommend this line of thinking for an actual customer who’s upset with your product or service.

But that’s not always the case when it comes to farm/food company pages. You may be getting negative comments from people who have never used your product or service and never will. They think they can come and tear your business a new one based on their philosophy of life. And I don’t think these type of negative comments should be handled in this fashion. Continue reading

Are You Ready To Join The Social Media Revolution at the 2014 Joint Annual Meeting?


Don Schindler and Jamie Vander Molen are DMI Communication Trainers

Facebook, Instagram, Twitter, and Pinterest are places where your customers are taking about their experiences with dairy. DMI is excited to bring you customized social media training just for the dairy industry.

On Oct. 29, Jamie and I will be teaching social media and digital communications from 2:15 – 5 pm at Partners in Progress, The 2014 Joint Annual Meeting of National Dairy Board, National Milk Producers Federation and United Dairy Industry Association.

Classes are free and first come, first serve (classrooms hold about 25 people). Laptops are encouraged but you can also bring your tablet or smart phone. You can sign up by visiting the Registration Desk or just come to the classroom.

Starting With Twitter – 2:15-3 pm (Jamie)
If you’ve ever wondered what this twitter thing is all about and want to use it, this workshop is for you. You will learn how to set up a profile, how to follow other people, what it means when you are followed, how to put people into lists andwhat the terms/language of Twitter means (i.e., hashtags, @, and DM).

Interested in Pinterest? – 3:15-4 pm (Jamie)
Have you looked through Pinterest but aren’t for sure how to get involved. This workshop is for those who want to set up and create a Pinterest profile to help them engage dairy advocates and promote dairy products. We will go over how Pinterest works, how to pin images and videos, how to set up boards and how to share across your other social media networks.

Picture Yourself Using Instagram – 4:15-5 pm (Jamie)
Have you ever wondered what your kids were doing on Instagram besides staying off of Facebook? Instagram is the social network that is built on the photos you take. This workshop is for those who want to set up a profile, learn how to take good photos and share them, and get the basics on hashtagging.

Cultivating Your Farm Online – 2:15-3 pm (Don)
Have you ever “googled” your farm name? Is it what you want people to see? Did you know you can change what comes up? You’ll get the answers from this workshop on how to control how your farm looks online as well as your personal information.

Advanced Twitter Conversations – 3:15-4 pm (Don)
This advanced workshop is for those who have already using twitter to advocate and protect dairy and their farms and you want to go to the next level. You will learn how to use other third party applications (Hootsuite, FollowerWonk, Twtrland, Bufferapp, etc…) to grow your twitter following, to schedule your tweets, to use trends to get found and retweeted.

Building A Facebook Farm Page – 4:15-5 pm (Don)
This workshop is for those who want to start and manage a Facebook Page for their farm. We’ll go over Facebook Page tips and tricks to gain more “likes”, engagement and how to handle negative feedback. We’ll also touch on analytics and proper set-up.

After attending our sessions, we guarantee you’ll feel more comfortable advocating for your products and farm online. Sign up at Registration Desk or just come to the classroom.

Social Media and Communication Training Courses for Dairy Farmers


Talking too much to the cows? Social Media Training can help you talk directly with your customers.

Want to learn how to use Facebook or Twitter to better communicate with your dairy customers? Or maybe how to use LinkedIn to connect with other businessman. These courses provide the “How To’s” as well as tips and tricks to help promote and protect your farm.

If you have any questions about the trainings provided below, feel free to contact me at don.schindler (at) or You can also find me on Facebook, LinkedIn, or Twitter.



Blogging 101 – 13 Steps to Getting Started with a Blog
Blogging 201 – How do you set up a blog on or transfer your website to


Branding 101 – How do you create and build a personal brand?


Evernote 101 – Why can’t I use paper for notes anymore?


Facebook 101 – How Do You Sign Up for Facebook? Part 1
Facebook 101 – How Do I Change My Facebook Security and Privacy Settings? Part 2
Facebook 101 – How Do I Friend Someone on Facebook and Put Them in a List? Part 3
Facebook 101 – How do you post to Facebook? Part 4
Facebook 101 – What should you be posting on Facebook – Part 5

Facebook 201 – What should you be posting on your Facebook Farm Page?
Facebook 201 – How Do Set Up Your Facebook Page for Your Family Farm?

Google Analytics

Google Analytics
Google Analytics 101 – How Should You Set Up Your Google Analytics Dashboard for Your Farm Website?
Google Analytics 101 – How Do You Set Up a Goal in Google Analytics?


Instagram 101 – How to setup Instagram for yourself or your farm
Instagram 101 – Why should you use Instagram for your farm or business?


LinkedIn 101 – Six Reasons on Why You Should be Using LinkedIn for Yourself and Your Farm
LinkedIn 101 – Five Simple Steps on How to Set Up a LinkedIn Profile

Negative Comments

Negative Comments
Negative Comments 101 – Are negative comments really negative? Sure they are but you can change them.
Negative Comments 101 – How to deal with negative comments with a Social Media Response Flowchart
Negative Comments 201 – How Should You React to Cyberbullying – When Negative Comments Turn Ugly

Photo Editing

Photo Editing
Photo Editing 101 – How do I edit a photo online for free? Use picmonkey in 7 easy steps


Pinterest 101 – How Do You Use Pinterest?
Pinterest 101 – What are the best tips on using Pinterest for your farm or business?


Twitter 101 – Why you should be using Twitter for your farm
Twitter 101 – How to Set Up Twitter for Your Family Farm in Six Simple Steps

Web Audits & Metrics

Web Audit and Metrics
Web Audit 101 – How Do You Conduct a Digital Audit? – Part One: Website
Web Metrics 101 – Which social media marketing metrics should I be measuring?

Web Writing

Web Writing
Web Writing 101 – How Do You Write for the Web?
Web Writing 101 – Why aren’t you using these top six simple headline techniques?


YouTube 101 – What Can YouTube Do For Your Farm or Business?
YouTube 101 – How do you set up a YouTube Channel for your farm or business?

I’ll be adding more classes as I go along. If you have a request or question, don’t hesitate to contact me.

How do you set up a YouTube Channel for your farm or business?


YouTube is the 2nd Largest Search Engine

While I go into the benefits of setting up a channel and posting videos in “What can YouTube do for your Farm or Business?”, I’ll repeat the main topics here.

Videos can:

  • bring people closer to the real thing.
  • see how the farm runs.
  • help you get found in a sea of information out there
  • make a big impact without costing you a lot of money

But now we have to see how this YouTube thing works. Let’s get to it.

1. Creating an Account on Google


Let’s get started by creating an account. Google owns YouTube so you will need to set up a Google account first at If you already have a Google account, you’re ahead of the game.


S4 filling out account info S4

2. Uploading a Photo


Once all your account information is filled out, it’s time to upload your photo or take it with a webcam.


Choose a picture where people will be able to identify your face clearly. This picture will be used for all of your Google accounts.


3. Sign into


Now that your account is set up you need to switch over to YouTube and sign in.


You will be asked to re-enter your password to the account you just created on Google.


4. Select your Topics


What do you like? A list of topic and subtopics will pop to help get you started with videos you might enjoy watching. These topics will not make or break your suggested videos so you can skip this step if you like.


Once you start searching for videos YouTube will suggest similar videos for you on its own.


5. Select My Channel and Create Your Channel Name

In the upper right hand corner click the drop down menu and click My Channel.

You will be asked if you would like to use your Google account name or if you would like to create a name for your YouTube Channel.


If you have a blog or brand name, it would be helpful to keep your channel name the same instead of your personal name. Once you have decided what to name your channel you will want to fill in some useful information for your future viewers.


YouTube provides a helpful checklist to get you started.


Fill in the about section with a description of your channel, links (blog, website, etc.) and other channels you would like to feature. When you choose a picture for your channel art pick something that represents the theme of your channel.


6. Select your Account Settings


After you go through your checklist you will want to read through your settings.

S21 Go thru Settings


You want viewers to find your videos and channel with ease, so set your YouTube settings accordingly.



When you are done with your account settings take a look through the features on your Dashboard.



Channel settings are as important as your account settings.

The video manager and analytics will come into play once you upload a video.


7. Upload a Video


There are multiple places to upload your first video from your main page, but they all work the same way.

After your initial upload, you will only have the main option next to your search bar.



Once you are at the uploading screen, you will have the option to upload, use a webcam, create a slideshow video using photos on your computer, record a Google + Hangout (a topic for another day) and make edits to the video you are uploading.

Select a file or record your video.


If you selected a file, you will need to wait for it to upload, but while you wait fill in all your video information.


After your video uploads choose your thumbnail and if your video needs stabilization. You will only receive this option if your video is shaky.


8. View Your Video


You can now view your video, but if you opted for stabilization this is not the final video. You will have an orange banner across your screen with the remaining time on stabilization. If the stabilization distorts your video you can delete it and upload it again.

Below your video you will find all of your videos information displayed, info and settings tab, and postproduction tabs (captions, enhancements, annotations, etc.). If you are happy with the way everything looks, let’s take a look at your analytics.

9. Analytics

Right now you won’t have any analytics, but this is where you will be able to view how well your videos are doing.


You can view anything from your most current metrics from last week to a lifetime (every video you posted) of videos. It is important to see how well your content is performing in order to find out what content your audience likes or does not like.

You can even see how long someone watched your video. If your posting 5-minute videos but your audience only tunes in for 2 minutes, you now know to make shorter videos. Well that’s the basics.

Let me know in the comments below if you have any questions or need something explained in more detail.

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