Don Schindler and Jamie Vander Molen are DMI Communication Trainers
Facebook, Instagram, Twitter, and Pinterest are places where your customers are taking about their experiences with dairy. DMI is excited to bring you customized social media training just for the dairy industry.
On Oct. 29, Jamie and I will be teaching social media and digital communications from 2:15 – 5 pm at Partners in Progress, The 2014 Joint Annual Meeting of National Dairy Board, National Milk Producers Federation and United Dairy Industry Association.
Classes are free and first come, first serve (classrooms hold about 25 people). Laptops are encouraged but you can also bring your tablet or smart phone. You can sign up by visiting the Registration Desk or just come to the classroom.
Starting With Twitter – 2:15-3 pm (Jamie)
If you’ve ever wondered what this twitter thing is all about and want to use it, this workshop is for you. You will learn how to set up a profile, how to follow other people, what it means when you are followed, how to put people into lists andwhat the terms/language of Twitter means (i.e., hashtags, @, and DM).
Interested in Pinterest? – 3:15-4 pm (Jamie)
Have you looked through Pinterest but aren’t for sure how to get involved. This workshop is for those who want to set up and create a Pinterest profile to help them engage dairy advocates and promote dairy products. We will go over how Pinterest works, how to pin images and videos, how to set up boards and how to share across your other social media networks.
Picture Yourself Using Instagram – 4:15-5 pm (Jamie)
Have you ever wondered what your kids were doing on Instagram besides staying off of Facebook? Instagram is the social network that is built on the photos you take. This workshop is for those who want to set up a profile, learn how to take good photos and share them, and get the basics on hashtagging.
Cultivating Your Farm Online – 2:15-3 pm (Don)
Have you ever “googled” your farm name? Is it what you want people to see? Did you know you can change what comes up? You’ll get the answers from this workshop on how to control how your farm looks online as well as your personal information.
Advanced Twitter Conversations – 3:15-4 pm (Don)
This advanced workshop is for those who have already using twitter to advocate and protect dairy and their farms and you want to go to the next level. You will learn how to use other third party applications (Hootsuite, FollowerWonk, Twtrland, Bufferapp, etc…) to grow your twitter following, to schedule your tweets, to use trends to get found and retweeted.
Building A Facebook Farm Page – 4:15-5 pm (Don)
This workshop is for those who want to start and manage a Facebook Page for their farm. We’ll go over Facebook Page tips and tricks to gain more “likes”, engagement and how to handle negative feedback. We’ll also touch on analytics and proper set-up.
After attending our sessions, we guarantee you’ll feel more comfortable advocating for your products and farm online. Sign up at Registration Desk or just come to the classroom.
How To Handle Negative Comments On Your Facebook Page
This is an entirely different realm because this is a public business page. If you are accepting comments (which I think you should) then you can expect this type of thing happening.
Now if you are listening to the major social media marketing companies and experts, they are going to tell you that you need to do a couple of things right away.
I completely recommend this line of thinking for an actual customer who’s upset with your product or service.
But that’s not always the case when it comes to farm/food company pages. You may be getting negative comments from people who have never used your product or service and never will. They think they can come and tear your business a new one based on their philosophy of life. And I don’t think these type of negative comments should be handled in this fashion. Continue reading