First, I started with a sub story. Now I can’t really repeat it here and it’s one of my favorites so you have to hear it in person but let’s just say it’s a very memorable story about submarines (I rode one for a few years in the Navy) and poop.
But the big part of the presentation was about story.
When marketing fails, what do you blame?
It’s easy to blame the strategy, the tactic, the media buy, the target audience, the competition, the five Ps with the C’s and ABCs or any other letters you feel.
But we all know the real reason.