Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: strategy

What’s the secret to creating your personal brand strategy?

Love To Share T-Shirt

Love To Share T-Shirt from Flickr’s Creative Commons

Share. It’s pretty simple, right?

When I teach Personal Brand Strategy, I get a lot of confusing looks when I talk about sharing and exposure.

I know what the class is thinking – this isn’t what we were taught in school.

In fact, I was taught that the work you do is enough. You don’t need to talk about it.

Because if you do what you do amazingly well, people will talk about what you do. You will be noticed.

Like Steve Martin said, “Be so good they can’t ignore you.”

But remember Steve was extraordinarily good and his job was to be on-stage in front of millions.

I’m guessing that with your job, you don’t have a stage to stand on. That makes it a little harder to be noticed.

“But, Don,” I can hear you say, “Everyone knows that the guy who is constantly talking about how awesome he is the last person that deserves the credit.”

And I completely agree with that. He’s bragging. And that’s worthless.

Why?

Because he’s not helping anyone.

And I would argue that he isn’t even coming close to helping himself as much as he thinks he is.

But this doesn’t have to be case when you talk about what you do.

Think of it from the perspective of sharing.

Share your work, share your knowledge, share your failures and what you’ve learned from them so others can learn from your mistakes.

I just listened to a podcast from James Altucher (you should definitely be listening to him) and his guest, Austin Kleon: How To Be A Creative Genius.

In the podcast, they talk a lot about sharing your work – daily if you can – will get you noticed.

When I talk about how to use professional branding to be noticed, I used to talk about exposure. Exposure is what I want you to have but sharing is what you do to get exposure.

Share. That’s it.

Help others out. Help them get to where they are going. Help them to understand not just what you do but how you can help them.

This is why I use social media, why I blog, and why I don’t care if you think I’m bragging (I don’t see it that way).

I want you to know that I’m there for you and that I care.

Right?

There’s a great saying from John Maxwell – “People don’t care how much you know until they know how much you care.”

And they know you care when you are willing to share what you know. When you do this, your professional branding will take off.

It’s the secret to your personal branding success – I guarantee it and I’m sharing it right now. 🙂

What’s your secret to a successful personal brand?

Building an Internet Strategy for Business in the Digital Age

Thanks so much for attending our presentation last week. We really enjoyed meeting everyone and sharing with you our passion at MediaSauce for internet marketing and social media. I hope you learned a lot – I know I did by talking to you about your businesses and online needs.

The PowerPoint has links to various websites built into it but if I mentioned something in particular that you want to know about I’ll try and get back to you on this post.

The worksheet we handed out at the presentation is available for download complete with answers below.

Worksheet Answers to Building an Internet Strategy in the Digital Age

Again, if you have questions you can email me or just comment on the blog.

Thanks and good luck with your businesses!

“Proven” Methods Don’t Change The World

So every morning I basically do the same thing.  I get up, get the kids fed and on the bus and then head to work.

Photo by Kevin Dooley

Photo by Kevin Dooley

It’s pretty chaotic in the morning.  The kids make sure of that.

So when I get to work, I get to slow down right.  Well, not really.

In the world of digital, there is so much going on.  In fact it’s really chaotic.  There’s new technology – like everyday something fantastic comes out – and there’s new techniques.

What I did yesterday, may not work today. There are no real standards – and I would question what your outreach company says if they say they have a “proven” method.  How are you going to change the world with a “proven” method?  If that is the case, then everyone would be using it.

I’m not staying that you don’t need stats or some kind of proof that the strategy and tactics will work.  You should ask for examples of other successes but if they are suggesting that you do the same thing that someone else has already done.  Well, then how is that unique thinking?  How will that change the world for you.

I read this morning and had to print it out and tape it to the wall.  Things I like make it to my wall.

It’s from Scott McCloud.  And he says:

Learn from Everyone
Follow No One
Watch for Patterns
Work like hell

Love it. So how will you change the world today?

Lost in a social media world – what should I be doing online?

Recently, I traveled to NY to visit a client and help them with one of their learning websites. The business I did there was fine if uneventful but what happened on the way back to the LaGuardia really opened my eyes to how lost people can get in an online world.

First thing I blew it on was the directions. Instead of taking the time – and I have some being stuck in a hotel room in the middle of nowhere in New Jersey – I worked on a few projects and watched some TV. I could have easily gone to Google Maps or something and gotten directions but I didn’t. Instead I decided to trust my original Google map that got me to the business in the first place and just reverse my way back. That was big mistake.

Second, while leaving in plenty of time, this is NY and I should have realized that there is never enough time if you are traveling in New York City. Too many people. Too many accidents. Too much frustration – there’s never the right signs. I don’t know why I trust highway signs. Even though their entire reason for existence is specifically for directions – I always seem to get better instructions from billboards.

Thirdly, I trusted my mobile phone map which just isn’t big enough and it’s practically impossible to see especially when you are trying to use it in lunch hour traffic in the city.

So on my back I got frustrated while stuck in traffic on the GW bridge. This frustration clouded my judgment when it came to reversing the directions – should I go east or west? It says west but… And then I got lost. Badly. I got stuck on a interstate that didn’t have an exit for ten miles – are you kidding? Then when I got off to turn around, there was no entrance ramp on the other side. I was now in the belly of city and not on an artery. I was doomed.

Then in frustration, I put the wrong location in my phone and my phone proceeded to give me directions that got me further lost. I was sure I was going to miss my flight.

So I called my wife and through her soothing and calming voice and her Google map, I found my way back to LaGuardia and I actually MADE my flight. Thank God to because the next one was six hours later. A two-hour trip became four.

How did I get so lost? I’m usually one of those people that have a good sense of direction and I know my way around.

I got lost because I failed to take the necessary steps to plan my roadmap. I didn’t have the right directions. I trusted my gut instead of going with a plan. Then when things didn’t work out the way I wanted I got frustrated and used helpful technology in the wrong way and it messed me up even worse.

So what does this have to do with social media and your company? A lot actually.

The big one…is that if you are LOST IN A SOCIAL MEDIA WORLD, you need to have a real good plan of where you want to go with your social media online presence. There are many routes to go but you should know which is the best one for you and it should be mapped out and on the wall. Here is where you are at. Here’s where you want to go. Stick to it.

You could easily do a blog, social community, twitter, forum, widget, video, podcast, photos, facebook, myspace, etc…but does it really make sense.  How would you know if you’ve never done it?

When it comes to the online world, don’t trust your gut. Trust your research. Many, many people will call you and tell you that what they are doing is the right way – maybe the only way. You may like them. You may trust them. But don’t. Call the references. Check out the work. Do a search on them. Ask them lots and lots of questions about their methodology. They should have a plan customized for you.

Technology is not the answer. Just because it is cool doesn’t mean that it really does anything for you. You have to understand the technology (not in a bits sort of way – but what it is capable of and how it will work for you).

If things are going badly, contact someone you trust and listen to them. Their perspective can bring a whole new light to the subject you are stuck on. They could possibly guide you out of the mess you are in if you let them.

I’ll go back to NY just like you should go back to social media (if you’ve gotten burned in the past) but I’ll do it with a good roadmap (like the ones MediaSauce creates), lots of research, and access to a trusted source.

BTW, this came out today on social media. Customers want you to talk to them through it. Don’t ignore it because of the past.

Siteless Web Presence Part One or why not be in all places at once?

Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh?

But first things first. Your website should be a living breathing thing on the web. If you don’t know how to update your site – or if you need your web guy to do it then you need a new website. One with a CMS (content management system) behind it. Updates should be frequent and relevant – so you can get some Google love.

BTW, this doesn’t have to be expensive – it can be almost free if you don’t mind taking some time to piecemeal things together on the web like making a WordPress blog into a full blown site and adding interesting information widgets like Google calendars/maps and cool stuff from Widget Box. There’s a lot more out there – these are just examples.

But looking at your website and saying this is the end-all be-all of my existent on the web is a mistake especially if you are making good content and treating your website like the media property it should be. You should be and can be everywhere at once.

(By media property, I mean you are treating it like a TV/news channel where you are throwing out good entertaining education on your products – and don’t ask me what these things are – you know what they are, you are a consumer. You’ve seen other websites product videos or blogs or forums or whatever and thought “Hey, that’s pretty cool.” That’s what I’m talking about.)

I kinda rambling today with all these tangents but I swear I will get back to my topic. Look here it is.

Siteless web presence means that you are putting your web information out in multiple locations on the web and making sure that people can take your information with them – if they want. One example would be that if you make a video – it should go on your site but it also should be out in all the places where people watch videos like YouTube and Revver and everywhere. You can even do it all at once with HeySpread.com.

Another thing – Don’t ask me why they would take it. I don’t read minds. But I will tell that they do take it for whatever reason. They take it and mash it up on their website or they use your product video in a blog they are writing.

So how do you get a siteless web presence?

I’ll save that for later this week.

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