I used to beat people with my social media sledge hammer.  In fact, at my old job, I did carry a heavy hammer (not a sledge hammer) around all the time.

In a presentation of over 150 people at Junior Achievement, I used a sledge hammer to smash apples.  That was a fun presentation.  I hope Mitch Maxson had fun, too.  He was co-presenter.

Yes, it was all very Gallagher.  If you don’t know who he is, then I’ve aged myself quite well.

Social Media isn’t a hammer but it is a tool.  A great tool.  But it’s not a strategy.  It’s a tactic that you should use as a tactic.  But I wouldn’t consider it as much of a marketing tool as a customer engagement/service tool. Continue reading