I used to beat people with my social media sledge hammer. In fact, at my old job, I did carry a heavy hammer (not a sledge hammer) around all the time.
In a presentation of over 150 people at Junior Achievement, I used a sledge hammer to smash apples. That was a fun presentation. I hope Mitch Maxson had fun, too. He was co-presenter.
Yes, it was all very Gallagher. If you don’t know who he is, then I’ve aged myself quite well.
Social Media isn’t a hammer but it is a tool. A great tool. But it’s not a strategy. It’s a tactic that you should use as a tactic. But I wouldn’t consider it as much of a marketing tool as a customer engagement/service tool. Continue reading