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Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: tools

How do you get more followers on Twitter?

don-schindler-twitter-profile-2014

Follow Me On Twitter!

After you’ve been using twitter for a while, you tend to slow down in follower gains. You usually get a burst of attention, gain 100 or so followers and then it drops off and you’ll only gain a few followers every week if that.

So how do you get more people to follow you?

The main thing is being an active member of the larger Twitter community. Here are my slides from my Twitter 201 class that I’m teaching during National Dairy Board’s Joint Annual Meeting at the Gaylord Hotel.

 

 

 

Active members add more content – contributing to the conversations online.

I recommend adding video and images if you can – farmers have the best pictures (there’s so much to see on the farm) and your consumers definitely love to check it out.

Video and images don’t need to be perfect but they do need to be real. Posing is ok for stock photos but showing the nitty-gritty of life on the farm is where it’s at.

@gilmerdairy (Will Gilmer) has really mastered the art of sharing videos and pictures of his farm geared for his customer (not other farmers). He answers all the questions that pop up in the comments as well.

Active members join twitter chats – they get involved instead of just stalking, retweeting or favoriting.

While this can get you noticed, you’ll gain more followers by having an opinion (a respectful opinion, mind you) and be open to having a conversation about your opinion.

@dairycarrie (Carrie Mess) offers her thoughts and opinions and it’s really worked to gain her a following.

Active members know the trends that are happening – you don’t need to jump into Justin Bieber’s antics but if the trend matches, why not jump into the conversation. This isn’t about Newsjacking – it’s about relevant insights to the trends.

Use Trends24 to see what’s going on or Trendsmap to find out what’s happening in your area.

Hashtagify will help you once you have entered in a popular hashtag to see what other hashtags people are using as well. It’s also got a pretty cool interface to play with.

Active members frequently engage with their twitter followers – when it comes to engaging with Twitter, I don’t use Twitter.com anymore. While I think the Twitter app for iPhone isn’t bad, I normally use other apps as well to engage. Here are a few of my favorites.

Hootsuite – this website is how I engage with my Twitter Lists (What’s a Twitter List? It’s the only way to manage who you are following and here’s how to set them up).

Hootsuite also allows you to send content to Facebook, LinkedIn and other social networks. This just makes it easier sometimes when you want to share and don’t want to jump to other applications.

Tweetdeck is another favorite of mine. This is actually an application so you don’t need a browser window open. Much like Hootsuite you can manage lists and conversations.

Tweetcaster, Hootsuite and Twitter mobile applications are what I use on my iPhone. Each serve a different purpose and all are free. I really like how Tweetcaster is set up but it’s your choice on how you want to engage.

Within Hootsuite, I’ve also set up a separate list for just questions people might be tweeting. If you add a “stream” and then select “search” and put in terms like “chocolate milk” or “dairy farming” and then add a ?, you’ll start seeing questions from people about these topics. What a great way to jump into a conversation with someone as the expert (which you are).

Another way to gain more followers is to get yourself out on some Twitter directories. Let’s face it – the search on Twitter isn’t that great but you can set yourself up to be found by getting your profile on these lists.

A couple of prominent lists are Twellow and WeFollow. Add yourself the categories and you’ll see more followers headed your way – especially for farmers. There are so few categories and farmers out there.

Another tip is to use Twiangulate to see who is following other people that you might want to follow. I dropped Ray Prock and Dairy Carrie into Triangulate to see who was following both of them. Not as many as you would think but you can then see who it is and follow them.

Once you are following a lot of people (you can follow up to 2000 without having any followers – after that it is a certain percentage that you need to have following you back to be able to follow more – this keeps the spam down), you’ll want to use a third party website to analyze your followers/following and then clean it up from time to time. No need to follow people who aren’t tweeting anymore. Manageflitter and Tweepi are a couple of my favorites as well as tweet.

Analyzing your content is also a great thing and will help you learn what works and what doesn’t on Twitter. I really like Twitter Ads – just click on the analytics tab to see how you are doing. There’s also Twtrland (which can also help you find people to follow) and Twitonomy.

Tweetreach is a fun tool as well to see how many people have seen the hashtags you are using.

Finally, using hashtag aggregator tools like Tagboard and Hashtagr can help you pull all the content around a hashtag to see if it’s something you want to amplify or just see what’s popular and give you ideas about what to be posting.

So what are your favorite ways of getting more followers on Twitter? I’d be happy to share them here.

How do you do a digital audit of your website and social media? Part 1: Website

When you sit down to do a digital audit, it’s helpful to have your marketing communications goals and objectives in hand so you can see if your digital properties are laddering up in some ways to your farm or business’ overall goals.

To me, your website is always your digital home on the web (don’t trust social networks like Facebook or Twitter to keep your “home” intact – glitches can completely remove your presence) and is probably the best place to drive your target audience if you want them to take a specific action – in other words, your CALL TO ACTION.  What’s your CALL TO ACTION?

Call To Action

Call To Action on Truth or Dairy’s blog is sign up for email

While a digital audit can help you see what is going on with your digital properties, you need to make sure that your CALL TO ACTION is easy to see and act upon for your target audience.

You need to be clear on your CALL TO ACTION on all your digital properties. This is done visually as you look at your properties whether it be a website, blog, facebook page, or youtube channel.

The web is very fluid and you need to be ready to change what you have.

Always be thinking of building with the future in mind – what is hot right now with Google is Social, Local and Mobile (SO-LO-MO).

In the future according to the experts, instead of the battle over what’s in your hand and in front of your face (computer vs. mobile phone vs. tablet), it will be your voice and what’s in your vision (think Google Glass and screens that respond to voice and motion).

But what you need to worry about now is your digital footprint (digital footprint is the results people get when they search for your farm/business/name in Google or on the social networks)  and how your digital properties are performing.

Let’s start the digital audit:

First, you need to pull together a list of all your digital properties.

Do all the ones you know and then make sure you do a search through Google with your keywords and names to make sure nothing else pops up. You might find things you didn’t know about or that someone else might have created for your farm or business. And it’s always good to have searches running on your farm or business with talkwalker.com alerts (free service).

Once you have that in place, we’ll begin was analyzing your websites and blogs.

Google Analytics

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You should have some sort of analytics on your websites. I recommend google analytics. If you are using Urchin, you need to switch over. Your web person should know how to put google analytics on your website or you can do it if you can access to the code – depending on the blog system they should have a plug-in for this.

I have three training classes (posts) on Google Analytics:

How Should You Set Up Your Google Analytics Dashboard for Your Farm or Business

How Do You Set Up A Goal in Google Analytics

How to Read Google Analytics

I’m not going to go into the details here but you should have a sense of your traffic, time on site and bounce rates.

The overview can help you here but be aware it’s really not the whole story. What you are looking for here right now is trends.

Are people using our CALL TO ACTION?
Are we going up or down in visits?
How about time on site?
Where are people leaving the website?

Google Webmaster Tools

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You need to have your web person set you up with Google Webmaster Tools – this will help show you things like Search Queries (Google Analytics won’t show this anymore if people are logged into Google when looking at your website), Crawl Errors, how many inbound links to your website and how to optimized your website.

The information you really need here is do I have any errors, what are my search queries keywords and how many inbound links do I have?

webmaster-tools-inbound-links

Also, who is linking to me?

You should benchmark this number and then try and grow it in the future. The more inbound links you have the better you are – but just stay away from black hat link building techniques (don’t buy them and don’t submit to useless directories).

It will also show you where you are ranking on Google search engine research pages for keywords – it other words, how are you showing up?

Xenu

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Xenu’s Link Sleuth checks Web sites for broken links.

Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continuously updated list of URLs which you can sort by different criteria. A report can be produced at any time.

Probably one of the best tools out there for link checking and it’s free!

Open Site Explorer

Open Site Explorer

I use Open Site Explorer to help benchmark the performance of the website.

Copy the metrics on domain authority, page authority, linking root domains, etc…

Much like Google Webmaster tools this will help with showcasing who is linking to you but it will give more information on the sites that are linking to you.

The stronger those sites are, the more power they transfer to your website.

MajesticSEO

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MajesticSEO will give you a lot of great information as well much like Opensiteexplorer but you’ll have to login.

Marketing Grader

hubspot-marketing-grader

This is Hubspot’s free marketing grading system and it will give you insights into how the website is performing (0-100 is the grading scale).

The information they provide is pretty self-explanatory.

While they provide some nice insights, be aware they are trying to sell you a product and will probably reach out to you when you use the tool. I do think that Hubspot is awesome but I don’t know how much help they would be for you right now.

SEO Audits are great things

Here’s a great article on how to do this yourself from Philip Petrescu, CEO and Co-Founder of Caphyon, How To Perform a Complete SEO Audit for your website.

This is a very thorough article and I love all the insights and how to fix ideas he has. Definitely worth checking out.

Speed of your Website

google-site-speed

The speed of your website is very important to users and Google. The search engine could downgrade your website if it is not running at a fast enough pace or if a script is slowing it down.

Use the Google Developer Speed tool to benchmark your website. It will also give you a Performance Grade, Load Time and Page Size.

Mobile Friendly

hubspot-mobile-device

Google is not happy with multiple website for mobile and would rather you just have one to meet the needs of mobile users. That’s why going responsive in a redesign is a great idea.

But you need to see how users are seeing your website on their mobile phone so I suggest using Hubspot’s Mobile Device Lab so you can see how your website will render on different devices.  Not everything is represented here.

If it’s hard to navigate, it could cause people to leave the website without doing anything (bounce) and hurt your rankings.

There are probably a bunch of things I’ve missed in the audit (you know like checking different browsers, etc…) so feel free to hit me up with this information.  I’ll add it in if it’s valuable.

Next post will chat about digital audits on your social media presence.

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