Category: analytics
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How to fix a high bounce rate on your website
If you have a website, you have a bounce rate. It’s inevitable that someone will find your page through a search, click the link, read the content and decide this wasn’t what they were looking for. Instead of clicking anything on your website, they will back out, close the window or click on a link…
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How do you do a digital audit of your website and social media? Part 1: Website
When you sit down to do a digital audit, it’s helpful to have your marketing communications goals and objectives in hand so you can see if your digital properties are laddering up in some ways to your farm or business’ overall goals. To me, your website is always your digital home on the web (don’t…
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How should you set up your Google Analytics dashboard for your farm website or blog?
I’ve been following Christopher S. Penn for years and am a big advocate for listening to his weekly podcast with John Wall called Marketing Over Coffee. I learned how to set up a custom dashboard in Google from Chris so some of this custom dashboard set-up comes from him, a few others and my own…