Don Schindler

Digital Strategy & Executive Social Media Trainer

Digital Amnesia Epidemic; Amazon Can’t Ever Die; How Intimate is Your Brand?

All the adults are doing it. 65% of adults use social networking sites. Can you guess what that same percentage was just 10 years ago?


FB or TV? Nielson says that using Facebook alone now reaches more Millennials and Hispanics over running ads on the 10 most watched TV networks combined.


Nothing in life is guaranteed. What would happen to our books, movies and music if Amazon dies?


You’re suffering from digital amnesia. 40% of people Google info before trying to remember it and 25% of people forget the answer right after using the information.


A somewhat longer (but worth the time) talk from Todd Henry on the way we work…and what’s not working.


When people love brands…it’s because they tend to have these three qualities.

Facebook Give Us More Feelings; While Twitter Gives Us More Words; Millennial Trust in Ads

All kinds of feelings. Mark Zuckerberg announced that Facebook is going beyond the LIKE button to feature six new reactions. Opening doors for brands to tap into more customer feedback.


Twitter’s new feature, Moments, allows you to instantly view videos, photos and tweets behind the latest and greatest stories. This may be Twitter’s life saver.


Desktop is not dying…but compared to mobile growth looks pretty sad. And 80% of your digital time is spent on one of these three apps.


Because there’s just too much to say. Will Twitter finally relax and give up their 140 character restriction?


Got trust? Nielson released their “Global Trust in Advertising Report.” Millennials report the highest levels of trust in the nearly 20 ad formats measured.


Did you fall for that joke again? Why the “Facebook privacy” post is a hoax…but it is one that will not go away.

Experience Virtual Reality For $1500; Let Data Do the Talking; Facebook Adds a Dislike!

Adding a little more balance back into the world. Facebook announces their plans for the “dislike” button.

We’re walking, talking data-generating machines. Ag and the future of on-farm data.

What comes after the smartphone? Zuckerberg says it’s headsets with “immersive 3-D experiences.” Get started early next year for $1500.

“People aren’t listening to Pandora or robots. They’re interested in people talking.” Stats behind the rise of podcasting.

Snapchat is waiting for you. Use these easy steps and you’ll be snapping in seconds!

Tackle The Email Giant; Apple Announcements; Cheese Emojis; You Are Ready For Snapchat

Email and efficiency in the same sentence? Google’s Eric Schmidt shares 9 must-have email tips.


If it’s not online, it didn’t happen. A study shows top reasons why people feel the need to share.


People now spend more time in apps over watching TV. Can you guess how much time the average person spends consumed in apps?


It’s all fun and games until you get sued by Michael Jordan (or another celebrity). Why brands need to steer cautious when interacting with celebrities online.


Nope. Email is not dead. In fact, it’s actually 40X more effective than Facebook or Twitter for acquiring new customers.


Just for fun. You now will have a cheese emoji (and taco). If only we could text an emoji and cheese would arrive at our door.


Are you ready for Snapchat? I think so. Here’s why and how to get started.


Apple had a few announcements this week. We learned about this thing called the iPad Pro which one comic predicted years ago.


Show Me Your Farm in Two Seconds. How to Set Up Snapchat For Your Farm

Article by Jamie Vander Molen

Snapchat App Icon

Snapchat App Icon

Snapchat quickly earned a reputation in the social media world since its launch. So odds are you’ve heard of this social network, but many people are still confused by it.

We could go into a long explanation, but that’s not really what Snapchat is all about. It’s simple. It’s a mobile app that gives your friends a quick glimpse into your life through videos and pictures that only last several seconds and then “disappear.” It’s about real-time moments and experiences. It’s not about pretty photos or over-edited videos. And not about gaining ‘likes’ or ‘comments’ either.

So, why should you use Snapchat?

  • It focuses on videos and photos. You have a lot of photo-ops on the farm and people are eager to get a glimpse into your every day life.
  • It’s mobile first. You most likely have your phone on you at all times which is good news considering it’s all in the app. No desktop required.
  • It’s a young crowd, but not just for the tweens. You’re hitting a crowd that’s eager and curious to learn more about their food and already sharing millions of food photos everyday. What a great opportunity to feed them the information.
  • It doesn’t require a lot of time. No photo-editing or spending time drafting posts. It’s real-time so you’re not spending any extra time to put out content.

So how do you get started?

1. Get the app

Snapchat is a mobile app so you’ll need to download via iPhone App Store, Android Google Play Store or Windows Phone Store depending on your phone.

snapchat download app


2. Open the Snapchat app

We’ll now start creating your new account.

snapchat home screen

You’ll need to register with an email address and password. Snapchat will also ask for your birthday to verify age.

Snapchat signup


3. Select your username

Your customized username is one that others will see when they begin following you. I suggest sticking to your full name. It’s not currently possible to change the username for an account so make sure you pick a good one from the start. Continue reading

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