Don Schindler

Digital Strategy & Executive Social Media Trainer

How to put words on a picture using your iPhone – use Word Swag

wordswag-logo

Add text to photos

I love putting a few lines of text over a picture – and I’m sure I’ll get some haters over that statement. But really it’s one of the most effective way to get people to share your photo and read your information.

Recently I created this image that got some traction online so I thought I would share with you.

I do apologize to all the PC/Android users out there. So there Word Swag is only on iphone but there are alternatives link Phonto, which is awesome.

So here’s the image I created – I got the image off of a free photo website (here are many more websites to use that don’t require costs and have open use policies.

 

wordswag-finish

Final image that I shared on Facebook, Twitter and Instagram (and Tumblr)

 

1. Get the Word Swag app.

Then open the app and select the image you want. You can pick from their designs or you can grab something from your camera roll.

Helpful hint: if I grab a photo online then I send to my phone via Airdrop or text message it.

wordswag-home

 

2. Find the photo in your Photo app.

wordswag-find-photo

3. When you select the photo, you’ll in photo-editing mode.

You can choose to crop it (for Instagram) or leave it whole.

wordswag-select

 

4. You are ready to edit some text.

The font will be the default (you can change later) but what you want to do is to double tap on the text to bring up the keyboard so you can change it out.

Note: You can change fonts on this page as well. The black line of menu items let you adjust font, color and use a filter on the photo.

wordswag-add-text

 

Change the color.

wordswag-changecolor

 

Change the photo filter.

wordswag-changefilter

 

 

5. Edit the text to say what you want.

I try and keep it billboard style (seven words or less) because people are quickly scrolling through but if you have something important to say – just say it. It might be better on a plain background though vs. the busyness of a photo.

Notice the “Auto Line Breaks On” switch? This will auto-break lines for you to make the font adjust to the text. It makes it easy to look professional with your fonts spaced properly and used to bring out the words you want. If you don’t want a break or you want to do it yourself, you can turn it off.

Save & Close: This will save your text and allow you to adjust on the photo. If you need to go back and re-edit the text, there will be an option to do so.

Don’t you love the “Cheese Please” auto-fill?

wordswag-change-text

 

You can adjust the text in size by pinching or pushing out your fingers and adjust the rotation by turning them.

 

6. Once you are finished with your text, then you can hit Done on the top right. It will save your image to your photo roll.

wordswag-save

 

7. You should add your logo or watermark to the photo.

Touch Add Logo/Watermark or if you want to add more text, tough Re-Swag. I recommend that at the least you add your name or business name to the photo to at least make it harder for people to repurpose or steal your photo.

wordswag-share-addlogo

 

You’re finished!

Now I would suggest that you don’t share directly from the app – it will add #wordswag to your posts and you might not want to waste those characters.

If you are adding to Instagram, just open the Instagram app and pull the photo from your camera roll just like you would any other photo.

If you are adding to Facebook or Twitter, I would add it natively through their app just to make sure it gets shared properly and gets the most visibly by your audience.

If you have any questions, don’t hesitate to reach out at don.schindler at gmail.com.

Social Media News – Facebook is the News, New Mom-addiction: Snapchat, Say “no” to LOL

If it’s not on Facebook, it’s not news. Facebook now drives more traffic to news sites than Google. http://for.tn/1JmLx4w

 Think mosh pit, not assembly line. How social media can break down silos. http://bit.ly/1Ja0dXB

 You know you’ve made it when moms join your social platform. Why moms love Snapchat. http://thecut.io/1h0dvMI

 How do you stack up online? Check out how your social selling skills rank with this new LinkedIn tool.  http://bit.ly/1E9Vs1s

 Not all internet trolls are alike. Target sends love to their latest trolls. http://bit.ly/1MIjvYc

 Not a job for the indecisive. NYTimes now uses Blossem, an intelligent bot within Slack (group collaboration space) to predict how articles will perform. And it’s increased average clicks by 120%. http://bit.ly/1MCHrKP

 Can your recite the Google alphabet? If not, this chart makes it easy for you to see all their ventures from A to Z. http://bit.ly/1LneTUa

It’s not okay to laugh out loud (LOL) anymore. According to Facebook everyone now uses “ha ha” to imply funny.

Do you need $10,000 for your rural project? Farm Credit wants to help you.

farm-credit-webpage

Farm Credit is looking for smart leaders who are improving their communities.

I normally don’t post promotional pieces unless it is part of my organization (Dairy Management Inc) or the dairy industry but this one hits a little closer to home.

You see a few years ago my brother’s loan was called due by the bank (I won’t mention them) and he was scared about losing the farm that had been in our family’s name for three generations – and much longer than that through relatives.

While we were looking into different ways to help my brother out, Farm Credit stepped up and took over the loan. It was a great relief to all of us.

So when they recently asked for my help in promoting their search for 100 leaders who are changing the future of rural communities and agriculture for the better, what was I going to say?

No. Are you kidding?

Of course, I’ll help.

So here’s the deal.

You can nominate yourself. You can nominate another person or an organization or a group of individuals.

Out of the hundred they select, ten will each receive $10,000 award to help further their leadership contributions and they’ll get a trip to Washington D.C. (with a guest) in 2016.

Nominations are being accepted now through Dec. 18, 2015.

A panel of experts on rural matters will evaluate the entrants and select the top 100 honorees.

So get out there and nominate yourself or someone else – and if you want me to do it for you, just shoot me an email. I’ll do it.

 

Social News this week – 08-14-15

Jamie and I have been putting together social news email for the past couple of months and I’ve decided that I should definitely start dropping the news on my blog.

So here’s what happened this week.

From A to Z, Google has it covered with its new parent company, Alphabet. http://bit.ly/1INNTMH

What apps are holding our attention? Social apps and messaging platforms lead the way. http://bit.ly/1TAU7HK

1-800-Twitter. Should Twitter focus on managing our online complaints? http://wrd.cm/1INPlhZ

The company you keep. Facebook patents a technology to help lenders decide if we get a loan – based on connections. http://bit.ly/1h9XJzy

We need your vote! DMI submitted a panel to SXSW (South by Southwest) and needs your vote for finalist. http://panelpicker.sxsw.com/vote/56337

If you have any questions about these items, feel free to reach out.

4 tips on how to make a good presentation – or at least make it suck less.

oratium-presentation-training-tamsen

Oratium’s Tamsen Webster presenting at Hubspot.

If you follow my blog or social media feeds, then you know I have a low tolerance for bad meetings and presentations.

But I think bad presentations are the worst. They are probably the most evil way to kill your co-workers and clients.

Why are they worse than bad meetings?

Because with a meeting, I can always chime in – try and move it the way I want it to go – or at least I can engage.

But with a presentation, I’m a hostage. Many times I’m staring down a 70-page fully loaded deck with bulleted 12-point fonts, unreadable charts, nasty clip-art and cartoon transitions.

I can’t do anything. I can’t go anywhere. I can try and sneak a peek at my phone or act like I’m taking notes on my laptop while I’m really checking Instagram, Facebook or email. But I can’t escape the stock photos of business hurdles and diversity handshakes. My eyes….my eyes!!!

So last week I traveled to Boston to check out the team from Oratium, Tamsen Webster and Jonathan Dietrich, Presentation Training.

They promised me that I would look at presentations differently. That I would have, as Tamsen so eloquently put it,  “a framework to work within” for my future presentations.

Let me tell you. I was skeptical.

I’ve been presenting in front of crowds since 2006 – I’ve read a lot of books and have done my fair amount of research on how to give good presentations. I’ve gotten great reviews – in fact, I pride myself on the ratings and the comments. I even get laughs, which always surprises my wife. Guess I’m not too funny at home.

But then Tamsen and JD showed me a real presentation framework, broken down into easy steps that would help me make my presentations so much better.

Now I can’t give you all the details. Sorry.

Come on, it’s their intellectual property and they’ve made a good business of helping companies and their salespeople get much better at this.

What I can give you is some of the framework and a place to start along with Tamsen and JD’s contact info so you can get in touch if you want. I highly recommend it especially if you have salesforce that needs to be selling a whole lot more.

Their big idea was pretty simple.

Presentations should “powerfully land a small number of big ideas.”

Let me say that again because this is usually the opposite of many presentations I see (and have made).

POWERFULLY LAND A SMALL NUMBER OF BIG IDEAS.

Such a great way to think about your presentations.

oratium-handout

Oratium handouts you get with the training.

So what tips can I pass along on how to do this with your presentations:

1. Stop being you-centric and be audience-centric.

Cut out the crappy, bulleted “my company” slides or the “who I am” slides (I’m guilty of this and it stops today) at the front of your deck. If you really want to get the audience’s attention – start with their problem as quickly as possible.

But, Don, they won’t know who we are and we need to be credible. We debated this, too.

First, you are in the room so you must be credible to someone to get there.

Second, they aren’t going to care about anything you say – they are focused on them and not you. You want them to pay attention to you then talk about them and their problems. You can work your who we are into the back of the deck when you are presenting the solution.

I know this sounds like commons sense but I’ve seriously used the same presentation in front of one audience and then turned around and used it on another without changing much but the opening slide.

Because my slides were about me – not them.

2. Have a clearly defined ACTION that you want the audience to take at the end of the presentation.

This is how you measure whether you are being effective or not.

This made me laugh.

I’ve defined my measurement in the comments I received after or the fact that audience members would come up and want me to speak at another event.

But did that solve the audience’s problem (which I don’t even know if I really defined well) and did it help my company’s goals (in a vague way – maybe).

Let me tell you that their pyramid system to help you define the action is worth the investment.

3. If you are going to get the audience to take an action, then they must “believe” something different than what they currently do.

Another tip that hit me like an ACME safe. JD repeated this statement a couple of times to get it to really sink in.

“The audience will think differently about you if they first think differently about themselves.”

I never thought that the only way I could get an audience to believe in me is to first get them to think differently about themselves.

Of course I thought that the audience trusted me – look how awesome, smart, interesting, passionate, prepared (sometimes) I am – BTW, those are the examples we came up in class of what we tell ourselves about how our audience feels about us.

What a crock. We have no empirical evidence that our audience thinks this but we do know with lots of evidence that they are thinking about themselves a lot. Just like you are doing right now.

Until I focus completely on them, their problems, and lead them to a solution that they can visualize and own – they aren’t going to think too highly of me.

Did I tell you that Tamsen and JD didn’t pull any punches on us? It was some serious tough love I needed to hear.

4. To get people to believe something different, then you need to give them the knowledge to back it up.

This is your data and illustrations. But you can’t beat them over the head with facts and figures. You must deliver the knowledge in a way to have emotional pull – you need to appeal to both sides of the brain because people make decisions irrationally (right side of the brain) then justify the decision rationally (left side of the brain).

If you’ve never read “Predictably Irrational” by Dan Ariely, I totally recommend it. Great book and backs up this line of thinking on why people do what they do.

Now these are just four tips from an all-day workshop – I wish I could give you more but I promised I wouldn’t in a public way.

The framework they gave us, the online tools I can start using, the insights into how the audience’s mind works are invaluable and I recommend that you reach out directly to Tamsen and JD to schedule some time to chat with them about helping out your team.

I was blown away by how polished and thorough their presentation program was and will be recommending them in the future.

Good luck in your future presentations but if you really want to take your talks to the next level then get in touch with them.

 

 

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