if-I-had-nickel

How do you create and build a personal brand?

First, what is a personal brand? Most people think of celebrities as the only people who have personal brands but the truth is that everyone has them. It’s just that celebrities usually get paid a ton of money and have the access to endorsement platforms. We (the audience) can’t help but notice their personal brand…

don-schindler-linkedin-profile

Why should you be using LinkedIn as an executive?

Most people would probably question me about why I’m so passionate about technologies that many people would consider old-fashioned in the digital age. Like LinkedIn and blogging. But let me explain why I believe that Linkedin still has a lot going for it. Even more than many other networks (looking at you Facebook and Twitter).…

peterson-bros-youtube-channel

What Can YouTube Do For Your Farm or Business?

So what’s the second largest search engine in the world? Where do people go when they need a “How To”? When you see a video on Facebook, what platform is probably hosting that video? When you do a Google search for anything, if there’s a video there where’s it coming from? You guessed it. YouTube.…