Don Schindler

Digital Strategy & Executive Social Media Trainer

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Facebook Live: How do you livestream on Facebook?

Facebook has just released a new feature for the most people on Facebook. It’s called Facebook Live or Livestream. Basically, it allows you to live stream a video in the moment from wherever you are.

Facebook Live: How to live stream your videos

Facebook Live: How to live stream your videos

Is this something that dairy farmers or people in ag should be doing? I believe so.

Facebook video and live videos are going to get more playing time (in other words, Facebook will let more people see your streaming video than a status update). Plus it’s a great way to interact with the audience. You can see their comments on your video as you are filming (but remember that your audience cannot see the comments of other people right now on the video – I believe they do show up in the comment section.

So how do you livestream on Facebook?

1. It’s only on mobile so you must use Facebook’s mobile application.

facebook-live-status-update

Touch status update like you would normally.

Continue reading

Are you an Obi-Wan for good farming? What Star Wars can show us about how to connect with dairy customers.

Are you the Obi-Wan for farming

How Obi-Wan talks to Luke is important

One of the things that I love doing is working directly with the farmers. They are great people: humble, hard-working, independent, and proud of the care they give the land and their animals.

Almost all farms are family-run businesses (97%) and I believe they are this way because you need to have the passion of a family to get through the ups and downs they experience. It’s definitely not the easiest life but they didn’t choose it because it’s easy – they choose it because it’s work they can feel great about.

One of the ways I work with the farmers is to get them connected directly with their customers via digital channels like social media. I believe that when people have a direct connection one-on-one; they can get to know each other, understand each other and start to trust one another – even if it’s just through social media.

In fact, I have many farmer friends and social media marketing friends online that I’ve never met in person but I definitely trust them. If you want to know a few of them, just check out my lists on Twitter .

When a farmer wants to join social media and connect with their customers, I like to take them through a process of not only setting up the right tools to connect like Facebook pages or Instagram accounts but also make them aware of some marketing techniques like branding themselves and the farm as well as how to talk through these channels.

Today I’m going to chat about branding – something that I believe needs to be done before you launch any platforms. I would like the farmer to be able to write down who they are and why they do what they do. Because when you have an understanding of who and why, the how you talk to others becomes a lot easier and you’ll build trust a lot faster.

So what is a brand?

Continue reading

How should you advocate for dairy farming in 2016? Check out how other dairy farmers did it in 2015.

In the most recent MyDairy newsletter, we asked dairy farmers to share how they advocated for dairy farming. The feedback back and comments were great and I’ve decided to share a few below.

 

danielle-mzyk-feeding-calf

Danielle Mzyk feeding calf at local Chik-Fil-A Family Night

Students Bring Dairy Farm Life to Chik-Fil-A

Danielle A. Mzyk, DVM/PhD Candidate at NC State, and several dairy  medicine focused students, a dairy science undergraduate  and a CVM veterinarian hosted a “Dairy  Day  at Chik-Fil-A” outreach event.

As a member of the 9th class of the Young Dairy Leaders Institute, I was charged with hosting an outreach event in our community. With the support of several CVM alumni, faculty, house officers and students, as well as the leaders of the Howling Cow  Dairy  Enterprise and Lake Wheeler  Dairy  Research and Teaching Farm, I brought two jersey calves to meet with the public and answer any and all questions they had about the dairy industry.

Over 100 people stopped by our booth to come take a look at the calves and talk with the future leaders of the dairy industry. We also had carnival games set up and prizes for the kids to win, as well as information, gifts and milk fact pamphlets donated from the Southeast  Dairy Association.

We have been asked by the management at several Chik-fil-a to continue this project and make it a regular occurrence! Continue reading

Snap Chat, iMovie, and Dealing with Negative Comments top my 2015 posts

It’s always kinda cool to go back and see what really worked with my posts and what didn’t. Things that I think people would really want to see aren’t normally the ones that they do. And, of course, there are older posts that just seem to work in an evergreen way. I didn’t include those, just the ones I wrote this year.

Anyway, here they are.

you-wont-have-a-brand

Customers don’t care about your brand if you don’t care about them.

1. It’s not “If You’ll Be Disrupted”, it’s “When You’ll Be Disrupted” – Crowd Companies at SXSW 2015

This posts hits on the disruption of the Collaborative companies and it hit a nerve with the industry. I’ve also become a member of Jeremiah Owyang’s Crowd Companies Innovation Council and gotten to meet a lot of smart people working to disrupt not only competition but their own companies in order to figure out where the world is going. Getting to peek under the hood at AirBnB and Uber was pretty cool as well.

 

ask-the-farmers

Ask The Farmers

2. Is dairy farming a one-sided conversation?

With this post, I spoke about how sometimes it seems that I’m on the defense when it comes to conversations about food and farmers. And I talk about how to overcome that but where to reach out to for help. Essentially, it’s about who are the dairy farmer advocates that you can rely on in the digital world and I list them out and link to them.

 

fight-fight-fight

3. You just received a negative comment online, now what do you do?

We teach a few classes on how to handle tough questions and this post came out of that class as well as a few others. It runs down the process but also includes a helpful flowchart of how to handle a negative comment. If you treat comments like this as objectively as you can, then you can calm down your emotional response, which is extremely tough to do.

 

snapchat home screen

4. Show Me Your Farm in Two Seconds. How to Set Up Snapchat For Your Farm

Now I didn’t write this article because I’m not a Snap Chat user. I mean I have snap chat but none of my friends really use it (because I’m old). But Jamie, my co-worker does, and she lays out a great argument of why you should be using it (because the younger people do) and then how to set up it up.

 

5. How do you make a movie with the iMovie App on the iPhone 6?

I loved this post. Not because it’s a great post but I’ve had so much fun with the staff making movies on my iPhone 6. It’s so easy to do and it doesn’t take that long to do them. Why not edit out the boring parts and get right the good stuff. With iMovie, it’s not as hard as you think.

So that’s it for 2015. Can’t wait to see what rocks everyone’s world in 2016.

How to set up Periscope for you or your farm / ag business

Why would you want to do this? I give you five reasons you want to use Periscope for your farm or ag business in an article but here are the headlines.

  1. Your customers want to see real dairy farming.
  2. Your customers like farm animals and want to see them.
  3. Your customers have questions about dairy farming and you are the best person to answer them.
  4. Your customers don’t know everything you do.
  5. Your customers are new to Periscope, too.

So you’re convinced, let’s start live streaming using Periscope.

1. Download the app.

Get it for your iPhone or your Android phone.

2. Login with Twitter.

periscope-homescreen

If you don’t have a Twitter profile, you’ll need to set one up. Here’s how to do it.

3. Enable Notifications.

periscope-notifications
This is entirely up to you but if you want to keep up with the live broadcast of the people you follow, you’ll need to enable this. Continue reading

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