December 2008 – Don Schindler

Marketing gets personal in the digital age from Neal “Taffy” Taflinger

Dec 18, 2008

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Got some love today by Indy.com. Check out the article. Throw up some feedback. Taffy tells me that people still tell him that branding is BS. What do you think?

Branded for Life – Is branding more than a logo?

Dec 17, 2008

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Don Schindler

in Branding

Funny little story about branding. I’m branded. I have a classic heart tattoo with my wife’s name on my right arm. It’s cliche but I love it. One day a buddy of mine asked what would happen if we would get a divorce. “I can’t believe you put her name there. That’s just stupid.” Obviously,…

Marketers, want to save your job and the company? Use real customer service.

Dec 2, 2008

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Don Schindler

in do it yourself, marketing, seth godin, social media, Web 2.0

Several things happened last week that made me take notice. And since I don’t believe in coincidences, I had to pull it altogether in my mind. First, an amazing client story. J.D. Gould Company is a family-owned business. It’s been around since 1951. They make solenoid valves. It’s really hard to get excited about solenoid…

Month: December 2008

Marketing gets personal in the digital age from Neal “Taffy” Taflinger

Branded for Life – Is branding more than a logo?

Marketers, want to save your job and the company? Use real customer service.