Seth Godin had a great little post today called “You’re boring“.
It’s really quick so go read it.
I run into this thing all the time with marketers taking the safe route. Especially in this economy.
When you choose the safe and boring route, you make your potential clients tired. You make your staff tired. You make yourself tired. Oh, great. Here we go again. Boring story, boring brochure, boring website. Whoa, that made me tired just writing it. Continue reading