Benchmarking Your Website

When I was speaking with the Mendoza College of Business School at the University of Notre Dame Marketing team the other day, we did some quick analysis of their site to see how they ranked vs. their competitiors.  Now I’m not going to show you their stats, but I am going to show you nd.edu…

Hammering Social Media in Business

I used to beat people with my social media sledge hammer.  In fact, at my old job, I did carry a heavy hammer (not a sledge hammer) around all the time. In a presentation of over 150 people at Junior Achievement, I used a sledge hammer to smash apples.  That was a fun presentation.  I…

Is it time to fire your marketer?

People often ask me if the person they have in charge of their marketing is really the person that should be there and often they say it like they already know the answer. I get tired of those looks. The last thing you need to do is replace the person who knows your department/college inside…