When I was speaking with the Mendoza College of Business School at the University of Notre Dame Marketing team the other day, we did some quick analysis of their site to see how they ranked vs. their competitiors. Now I’m not going to show you their stats, but I am going to show you nd.edu vs. some of our competition and how I would do it quickly just to set a benchmark.
There is much more in depth analysis you can do but this is down and dirty and gives you a snapshot.
First, I head over to Compete.com. Now depending on how much traffic your website gets, compete.com can give you a pretty good reading of your website. Now this is not based on internal analytics so it’s not perfect but for a quick analysis, it’s fine.
Here’s nd.edu vs. stanford.edu vs. duke.edu and bc.edu. Interesting results that aren’t really far off from our internal analytics.
People often ask me if the person they have in charge of their marketing is really the person that should be there and often they say it like they already know the answer.
I get tired of those looks.
The last thing you need to do is replace the person who knows your department/college inside and out and is dedicated to spreading the word about your success. Most marketers I know love their job. They love crafting messages and trying to get the word out about what’s going on.
The problem isn’t the marketer. The problem is that while you have been busy asking for new websites and social media and video, they are having a rough time just trying to keep with all of these things.
But you do need to understand that they probably need some love and attention.
Because here’s really what a marketer should be doing – whether they are old school with brochures or brand new with blogs – they should be telling “good stories” about you and your faculty, staff, center, college, etc…