We were working on doing a brand statement for a company when a colleague Scott Hamlin (currently with Leo Burnett) passed along some good information he received from an expert in the field.
Start with:
To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank).
This helped us a ton to put together several brand statements.
If you want to do one for yourself, it’s as simple as filling it out this way:
To (target audience), (your name) is the (blank) provider/service of (blank) delivered through (blank).
Here’s my latest one.
To the dairy industry, Don Schindler is a thought leader for creative integrated marketing and communications solutions delivered by digital communications and educational training.
Do you have any favorites out there?
