We were working on doing a brand statement for a company when a colleague Scott Hamlin (currently with Leo Burnett) passed along some good information he received from an expert in the field.

Start with:

To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank).

This helped us a ton to put together several brand statements.

If you want to do one for yourself, it’s as simple as filling it out this way:

To (target audience), (your name) is the (blank) provider/service of (blank) delivered through (blank).

Here’s my latest one.

To the dairy industry, Don Schindler is a thought leader for creative integrated marketing and communications solutions delivered by digital communications and educational training.

Do you have any favorites out there?

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