cowsofinstagram

Why should you use Instagram for your farm or business?

Are you kidding me, Don? Another social network I have to pay attention to.

Yep, sorry. But actually this social network is pretty easy to use and is actually fun.

And definitely doesn’t have as much drama as Facebook.

There are lots of good reasons to join.

1. Instagram focuses on photos and videos.

Let’s face it. People love farm animals and landscapes. You have that in abundance so why not give the people what they want. Cows, cows and more cows. In fact, make sure you tag your cows – #cowsofinstagram

lesaclark-new-heifer-calf-instagram
Lesa Clark’s New Heifer

2. Instagram’s not controlled by an algorithm like other networks.

When you post something, it’s seen by those that follow you (if they are on the network). They can easily go back an review your old photos as well so you get a lot more power from past posts.

dairyfarmer4life-driving-tractor-instagram
Love seeing the road from a farmer’s POV

3. Instagram is mobile first.

Instagram was built as a mobile app and then made for the desktop. You don’t have to go back and use your computer to do anything if you don’t want to. Just download the app, follow your friends or new people, and just post pictures.

moefarms-elsie-borden-cow-instagram
Chuck Moellendick from Moes Farm hanging with Elsie the Borden Cow.

4. Instagram is where the younger people are.

You know that you don’t see a lot of millennials or Gen Z cruising around Facebook. Why is that? Because you are out there and they would rather not be posting where Grandma can give them a hard time about what they are posting. They are using Instagram to converse and share their lives.

ryangoodman-irrigation-system
Ryan Goodman using Instagram to engage and answer questions about farming.

5. Instagram has no ads…yet. (NOT TRUE ANYMORE – BUT THE ADS ARE SPARSE AND TRUE TO THE NETWORK)

At least for right now, which means you have just as much a chance at being followed and given some love and comments. Businesses and people are treated the same by the network. BTW, Facebook owns Instagram.

cabot-cheese-farm-landscape-instagram
Cabot Cheese isn’t trying to sell products but showcase where their products come from.

6. Instagram allows you to post directly to Facebook and other social networks.

Instagram allows you to easily post to several networks at once. Every time I post, I almost always post directly to Facebook, Twitter, Tumblr and Flickr but there are over 50 networks you can post directly to. That’s a lot and it can save you some time.

indymilkmaid-cow-caption
A great place to show personality and have fun.

So how do you join Instagram? It’s pretty simple and I’ve got a How-To in the next post.

Why did you join Instagram? Do you have another good reason to join?


Comments

3 responses to “Why should you use Instagram for your farm or business?”

  1. Thank you very much for the write up. We are gonna use instagram for our business too.

    1. Tanmay, that’s awesome. I just posted a how to set up instagram if you have questions.

  2. […] Instagram Instagram 101 – How to setup Instagram for yourself or your farm Instagram 101 – Why should you use Instagram for your farm or business? […]

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