Don Schindler

Digital Strategy & Executive Social Media Trainer

Tag: social media (page 1 of 12)

How to use Instagram Stories For Your Farm or Business

Wait, Don, what’s Instagram? Go here to find out at Instagram for your farm. Then come back to this story.

Instagram Stories is simply just a way to add multiple photos/videos together to make a story. But here are three reasons I think you should be using it along with a quick tutorial.

1. It’s hot right now. Things don’t last too long in internet land and right now people are checking out the new feature. There are very few people posting a lot of Instagram Stories so you have a fighting chance to be up at the top of everyone’s feeds (that follow you).

Instagram Stories are hot!

 

2. It’s really simple to use and has almost all the same features as Snapchat without the confusion of Snapchat’s interface.

It's simple to use.

So how do you use it?

Open Instagram.

Click on the + sign at the top left.

add-instagram-stories

 

The big button in the bottom is for photos and video – just click once for a photo and hold for video.

record-button-instagram-stories

 

Once you are finished with the photo/video, it will let you edit the screen by writing with the pen, marker or glowing marker. Or you can add text and then move it around or make it larger/smaller by pinching and pulling the text.

edit-instagram-stories

add-doodle-instagram-stories

add-text-instagram-stories

 

After you finished adding text or doodles, then you can cancel or save (down arrow) or use the Check Box to add to your 24 hour story.

Easy as pie.

3. Stories don’t last forever on it (only 24 hours) so you can have fun and tell a quick story about the farm. Here’s some farms doing so cool stuff with it.

Only 24 hours

Now you can exclude some people from seeing your stories.

https://www.instagram.com/waymar_dairy/

https://www.instagram.com/idfa/

https://www.instagram.com/thelittlehouseonthedairy/

https://www.instagram.com/udayoungcooperators

https://www.instagram.com/nyfarmgirls

https://www.instagram.com/vetpracticevahs

Unfortunately you can’t like Stories yet but you can message people direct through Instagram and give them some love that way.

If you go to the three little dots as the bottom, you can do some cool things there as well.

You can Delete, Save Video, Share as Post or go into Story Settings.

adjust-settings-instagram-stories

Once there, you can Hide the Story from people or allow message replies from Everyone, People You Follow, or turn it Off.

hide-settings-instagram-stories

Have fun using it and let me know if you have any questions. You can hit up at don.schindler at dairy.org or  use Facebook/Twitter/Instagram.

Can your online presence feed future generations?

What? Are you crazy? You can’t feed people with digital bits. You need real food like what the farmers I work with produce.

Yes, you are right in the literal sense. But what I’m talking about is how you will feed the right information to the generation you are raising but then generations beyond them.

schindler-family-50s

Les, Iva Lee, Jim, Dale and Mary Ann. My dad, Leslie, had the gun in his mouth.

You see, we are really the first generation to have a substantial digital life – posts, pictures, videos and soon to be 3D, 360 and virtual reality. Facebook just told me that today was the day I first joined Facebook 9 years ago. That’s a lot of me online.

But I also have a blog and a Twitter feed and Pinterest, YouTube, Instagram, LinkedIn and everything else you could think of. I’m on almost every platform.

Continue reading

Are you an Obi-Wan for good farming? What Star Wars can show us about how to connect with dairy customers.

Are you the Obi-Wan for farming

How Obi-Wan talks to Luke is important

One of the things that I love doing is working directly with the farmers. They are great people: humble, hard-working, independent, and proud of the care they give the land and their animals.

Almost all farms are family-run businesses (97%) and I believe they are this way because you need to have the passion of a family to get through the ups and downs they experience. It’s definitely not the easiest life but they didn’t choose it because it’s easy – they choose it because it’s work they can feel great about.

One of the ways I work with the farmers is to get them connected directly with their customers via digital channels like social media. I believe that when people have a direct connection one-on-one; they can get to know each other, understand each other and start to trust one another – even if it’s just through social media.

In fact, I have many farmer friends and social media marketing friends online that I’ve never met in person but I definitely trust them. If you want to know a few of them, just check out my lists on Twitter .

When a farmer wants to join social media and connect with their customers, I like to take them through a process of not only setting up the right tools to connect like Facebook pages or Instagram accounts but also make them aware of some marketing techniques like branding themselves and the farm as well as how to talk through these channels.

Today I’m going to chat about branding – something that I believe needs to be done before you launch any platforms. I would like the farmer to be able to write down who they are and why they do what they do. Because when you have an understanding of who and why, the how you talk to others becomes a lot easier and you’ll build trust a lot faster.

So what is a brand?

Continue reading

How to set up Periscope for you or your farm / ag business

Why would you want to do this? I give you five reasons you want to use Periscope for your farm or ag business in an article but here are the headlines.

  1. Your customers want to see real dairy farming.
  2. Your customers like farm animals and want to see them.
  3. Your customers have questions about dairy farming and you are the best person to answer them.
  4. Your customers don’t know everything you do.
  5. Your customers are new to Periscope, too.

So you’re convinced, let’s start live streaming using Periscope.

1. Download the app.

Get it for your iPhone or your Android phone.

2. Login with Twitter.

periscope-homescreen

If you don’t have a Twitter profile, you’ll need to set one up. Here’s how to do it.

3. Enable Notifications.

periscope-notifications
This is entirely up to you but if you want to keep up with the live broadcast of the people you follow, you’ll need to enable this. Continue reading

Five reasons to use Periscope on your farm or Ag business

Periscope First thing – what is Periscope?

Periscope (winner of Apple’s 2015 app of the year) is live streaming video mobile application.

What’s live streaming video?

Live streaming video is if you want to broadcast video directly to the world live.  You know, it’s what the reporters do on sidelines of football game or weather guys in the middle of a storm. Before Periscope, you used to have do this with certain broadcasters like Ustream but now you can do it quickly through the mobile application for free.

Periscope tracks viewers and comments and if an audience member likes what they are seeing, they can send you a heart. You can talk to people in real time (they can’t talk to you but can send you messages which everyone viewing sees) and you can respond live without having to text back like Twitter.

Right now the mobile application has about 1.8 million daily viewers.

Why would you use Periscope on the farm?

1. Your customers want to see real dairy farming.

Think of this as a spontaneous farm tour. Is a calf doing something cute? How’s the milking going today? Are you moving the cows from one barn to another? These are all things that your customers would find interesting and you can show them it in real time and answer any questions they may have. It’s also a lot easier than writing everything down on Facebook.

2. Your customers like farm animals and want to see them.

I know you deal with cows all day long and when they do something funny or cute, it might not be that interesting to you. But it is to your customers. They don’t see cows very often (or ever) and to see how you interact with them or how they interact with each other is pretty cool.

3. Your customers have questions about dairy farming and you are the best person to answer them.

You are an expert at how you farm and people like to hear from experts. Even if you don’t think so, we know people trust a farmer’s opinion a lot when it comes to the health of the cows to the sustainable practices you use on the land. Be honest, be friendly and understand this is a chance to really share your knowledge on your favorite subject.

4. Your customers don’t know everything you do.

Most people familiar with ag know that farmers wear a lot of hats like (vet, mechanic, nutritionist, truck driver, heavy e equipment operator, etc…) you can show them this live. It can be tough job (even Mike Rowe says so) so let them know that you’re not doing this to get rich, you are doing this because you are passionate about your land, your animals and your family.

5. Your customers are new to Periscope, too.

This is a brand new platform (it only launched a few months ago) so you can take advantage of being on here early and probably finding new fans that are influencers in their perspective fields. Plus you could be the only farmer they know – don’t you want to be that farmer.

Next I’ll publish the “How to set up Periscope” but it’s pretty easy.

Get  Periscope on Apple or Google Play.

Have fun out there and if you have any questions, don’t hesitate to ask.

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