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Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: social media (page 1 of 12)

Dairy Farmers on Instagram in 2019

Here’s my list of dairy farmers using Instagram to post pictures and video to engage with consumers. It’s not complete and if you want your farm Instagram profile on the list, just send me an email at don.schindler@dairy.org or leave a comment at the bottom of the list.

Dairy Farmers on Facebook in 2019

Maryland Dairy Farmer Katie Dotterer-Pyle from Cow Comfort Inn Dairy

Here’s my list of dairy farmers using Facebook to communicate and engage with consumers. It’s not complete and if you want your farm Facebook page on the list, just send me an email at don.schindler@dairy.org or leave a comment at the bottom of the list.

How to use Instagram Stories For Your Farm or Business

Wait, Don, what’s Instagram? Go here to find out at Instagram for your farm. Then come back to this story.

Instagram Stories is simply just a way to add multiple photos/videos together to make a story. But here are three reasons I think you should be using it along with a quick tutorial.

1. It’s hot right now. Things don’t last too long in internet land and right now people are checking out the new feature. There are very few people posting a lot of Instagram Stories so you have a fighting chance to be up at the top of everyone’s feeds (that follow you).

Instagram Stories are hot!

 

2. It’s really simple to use and has almost all the same features as Snapchat without the confusion of Snapchat’s interface.

It's simple to use.

So how do you use it?

Open Instagram.

Click on the + sign at the top left.

add-instagram-stories

 

The big button in the bottom is for photos and video – just click once for a photo and hold for video.

record-button-instagram-stories

 

Once you are finished with the photo/video, it will let you edit the screen by writing with the pen, marker or glowing marker. Or you can add text and then move it around or make it larger/smaller by pinching and pulling the text.

edit-instagram-stories

add-doodle-instagram-stories

add-text-instagram-stories

 

After you finished adding text or doodles, then you can cancel or save (down arrow) or use the Check Box to add to your 24 hour story.

Easy as pie.

3. Stories don’t last forever on it (only 24 hours) so you can have fun and tell a quick story about the farm. Here’s some farms doing so cool stuff with it.

Only 24 hours

Now you can exclude some people from seeing your stories.

https://www.instagram.com/waymar_dairy/

https://www.instagram.com/idfa/

https://www.instagram.com/thelittlehouseonthedairy/

https://www.instagram.com/udayoungcooperators

https://www.instagram.com/nyfarmgirls

https://www.instagram.com/vetpracticevahs

Unfortunately you can’t like Stories yet but you can message people direct through Instagram and give them some love that way.

If you go to the three little dots as the bottom, you can do some cool things there as well.

You can Delete, Save Video, Share as Post or go into Story Settings.

adjust-settings-instagram-stories

Once there, you can Hide the Story from people or allow message replies from Everyone, People You Follow, or turn it Off.

hide-settings-instagram-stories

Have fun using it and let me know if you have any questions. You can hit up at don.schindler at dairy.org or  use Facebook/Twitter/Instagram.

Can your online presence feed future generations?

What? Are you crazy? You can’t feed people with digital bits. You need real food like what the farmers I work with produce.

Yes, you are right in the literal sense. But what I’m talking about is how you will feed the right information to the generation you are raising but then generations beyond them.

schindler-family-50s

Les, Iva Lee, Jim, Dale and Mary Ann. My dad, Leslie, had the gun in his mouth.

You see, we are really the first generation to have a substantial digital life – posts, pictures, videos and soon to be 3D, 360 and virtual reality. Facebook just told me that today was the day I first joined Facebook 9 years ago. That’s a lot of me online.

But I also have a blog and a Twitter feed and Pinterest, YouTube, Instagram, LinkedIn and everything else you could think of. I’m on almost every platform.

Continue reading

Are you an Obi-Wan for good farming? What Star Wars can show us about how to connect with dairy customers.

Are you the Obi-Wan for farming

How Obi-Wan talks to Luke is important

One of the things that I love doing is working directly with the farmers. They are great people: humble, hard-working, independent, and proud of the care they give the land and their animals.

Almost all farms are family-run businesses (97%) and I believe they are this way because you need to have the passion of a family to get through the ups and downs they experience. It’s definitely not the easiest life but they didn’t choose it because it’s easy – they choose it because it’s work they can feel great about.

One of the ways I work with the farmers is to get them connected directly with their customers via digital channels like social media. I believe that when people have a direct connection one-on-one; they can get to know each other, understand each other and start to trust one another – even if it’s just through social media.

In fact, I have many farmer friends and social media marketing friends online that I’ve never met in person but I definitely trust them. If you want to know a few of them, just check out my lists on Twitter .

When a farmer wants to join social media and connect with their customers, I like to take them through a process of not only setting up the right tools to connect like Facebook pages or Instagram accounts but also make them aware of some marketing techniques like branding themselves and the farm as well as how to talk through these channels.

Today I’m going to chat about branding – something that I believe needs to be done before you launch any platforms. I would like the farmer to be able to write down who they are and why they do what they do. Because when you have an understanding of who and why, the how you talk to others becomes a lot easier and you’ll build trust a lot faster.

So what is a brand?

Continue reading

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