Category: training
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How do you do a digital audit of your website and social media? Part 1: Website
When you sit down to do a digital audit, it’s helpful to have your marketing communications goals and objectives in hand so you can see if your digital properties are laddering up in some ways to your farm or business’ overall goals. To me, your website is always your digital home on the web (don’t…
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What’s a marketing mechanic?
I was raised in a home full of mechanics. My grandfather, Les, was a tractor mechanic for Massey-Ferguson for 20+ years as well as a full time farmer. I used to think we were rich (quite the opposite in fact) when I was little because we had so many tractors, combines, cars and machinery on…