Tag: brand
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Can half a second on your website determine the trust of your brand?
Our guts are pretty good indicators of trust. In fact, humans are hardwired to read a situation and come up with an impression in just 50 milliseconds. We get this “fight or flight” ability from our ancestors. While not everything is a death threat, we use this ability without much thought to it. So let’s…
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How do you create and build a personal brand?
First, what is a personal brand? Most people think of celebrities as the only people who have personal brands but the truth is that everyone has them. It’s just that celebrities usually get paid a ton of money and have the access to endorsement platforms. We (the audience) can’t help but notice their personal brand…
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How do you write a brand statement?
We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field. Start with: To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank). This helped us a ton to put together several brand statements.
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Branded for Life – Is branding more than a logo?
Funny little story about branding. I’m branded. I have a classic heart tattoo with my wife’s name on my right arm. It’s cliche but I love it. One day a buddy of mine asked what would happen if we would get a divorce. “I can’t believe you put her name there. That’s just stupid.” Obviously,…
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How do you write a brand statement?
We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field. Start with: To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank). This helped us a ton to put together several brand statements.