Tag: connection

Social Media is not advertising nor marketing: it’s about connections

Jul 9, 2008

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by

Don Schindler

in advertising, Branding, marketing, Siteless, Siteless Web Presence, Social Community, social media, Web 2.0

In yesterday’s Online Spin, there was an article Agencies: Reinvented or Replaced by Joe Marchese. Joe’s jist was that ad agencies need to change – that they aren’t prepared for the future of advertising within social media. Here’s what he says, “In the end, social media is nothing more than a mirror of people’s real-world…