Every project, every time, it always comes down to the content.

It’s very weird to me that no one questions the content in a print project – it’s required. The content helps drive the design and needs to be finalized (or as close as it can get) before we begin designing the piece.

But when it comes to the web, people tell me they can get it done later.

They say, “Let’s design it out and then add the content.” And silly me, I let them.

Let’s design the homepage with fake latin – here’s a free latin generator if you want one. Then let’s get upset when the real content screws up the design on the homepage.

Let’s design out a few sub pages – what we think we might need. But then when we add the content and it doesn’t look right, let’s blame the designers and developers for not understanding how it was going to look.

Seriously, I don’t think I can take this anymore.

Here’s a few solutions. Continue reading