Web Writers Needed – All The Time, Every Time

Raymond Carver
Writing comes first.

Every project, every time, it always comes down to the content.

It’s very weird to me that no one questions the content in a print project – it’s required. The content helps drive the design and needs to be finalized (or as close as it can get) before we begin designing the piece.

But when it comes to the web, people tell me they can get it done later.

They say, “Let’s design it out and then add the content.” And silly me, I let them.

Let’s design the homepage with fake latin – here’s a free latin generator if you want one. Then let’s get upset when the real content screws up the design on the homepage.

Let’s design out a few sub pages – what we think we might need. But then when we add the content and it doesn’t look right, let’s blame the designers and developers for not understanding how it was going to look.

Seriously, I don’t think I can take this anymore.

Here’s a few solutions.

  1. Let us handle the writing. Your people are busy.  Really busy.  And adding the website content to their workload without them understanding the basics of web writing and/or web design causes a lot of procrastination.  Sure, most people on campus are good writers but just because you write well, doesn’t mean you understand how to write for the web.  Heck, people don’t even read on the web, they scan.  But the search engines read and they want keywords.  It takes a talented web writer to know how to do both.
  2. Get a freelancer.  We have a lot of them on the Agency’s Preferred Vendor Program – Copywriters.  You don’t even have to contact us, just contact them.  They are approved.  If you have a writer you like, think about submitting them to us.  Others on campus could benefit from them.

BTW, we could use a good marketing copywriter on our AgencyND team.  Would you like to join us here?

What do you think?  Do you think that writing the content ahead of time helps a website build?


  1. A scriptwriter works in 2-D. An actor turns it into 3-D.
    It’s the same for the Web writer & the Web designer.

    The writer provides the content, sets the mood/tone & what have you. The designer follows up w/typography, UI & such to make it useful & purdy for the user.

    I think it’s called “team effort.”

  2. Brian, I’m going to steal that analogy. Hope you don’t mind.

  3. lol good post Brian. you have to seriously UNTRAIN most “writers” from the “5 paragraph style” to write in an engaging manner for the web. When most folks see LLLOOOONNNGG paragraphs, they fall asleep. You almost have to mimic Dr. Seuss…

  4. Josh Stowe Avatar
    Josh Stowe

    I agree it’s a team effort. The key is organizing things so that the people who write, design and code the site get to play off each other’s work and adapt to make things more simple and usable.

    Put another way, I can show you some draft copy for a website, but if it’s just a Word file, that won’t mean much to you. In order for a client to respond appropriately, they need to see text in the context of photos, design and a UI.

    I think the key on projects is building in time for the creative team to react to each other — and for the client to react to their collective work.


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