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Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: Facebook (page 1 of 5)

Dairy Farmers on Facebook in 2020

Maryland Dairy Farmer Katie Dotterer-Pyle from Cow Comfort Inn Dairy

Here’s my list of dairy farmers using Facebook to communicate and engage with consumers. It’s not complete and if you want your farm Facebook page on the list, just send me an email at don.schindler@dairy.org or leave a comment at the bottom of the list.

Dairy Farmers on Facebook in 2019

Maryland Dairy Farmer Katie Dotterer-Pyle from Cow Comfort Inn Dairy

Here’s my list of dairy farmers using Facebook to communicate and engage with consumers. It’s not complete and if you want your farm Facebook page on the list, just send me an email at don.schindler@dairy.org or leave a comment at the bottom of the list.

Can your online presence feed future generations?

What? Are you crazy? You can’t feed people with digital bits. You need real food like what the farmers I work with produce.

Yes, you are right in the literal sense. But what I’m talking about is how you will feed the right information to the generation you are raising but then generations beyond them.

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Les, Iva Lee, Jim, Dale and Mary Ann. My dad, Leslie, had the gun in his mouth.

You see, we are really the first generation to have a substantial digital life – posts, pictures, videos and soon to be 3D, 360 and virtual reality. Facebook just told me that today was the day I first joined Facebook 9 years ago. That’s a lot of me online.

But I also have a blog and a Twitter feed and Pinterest, YouTube, Instagram, LinkedIn and everything else you could think of. I’m on almost every platform.

Continue reading

Are You Ready To Join The Social Media Revolution at the 2014 Joint Annual Meeting?

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Don Schindler and Jamie Vander Molen are DMI Communication Trainers

Facebook, Instagram, Twitter, and Pinterest are places where your customers are taking about their experiences with dairy. DMI is excited to bring you customized social media training just for the dairy industry.

On Oct. 29, Jamie and I will be teaching social media and digital communications from 2:15 – 5 pm at Partners in Progress, The 2014 Joint Annual Meeting of National Dairy Board, National Milk Producers Federation and United Dairy Industry Association.

Classes are free and first come, first serve (classrooms hold about 25 people). Laptops are encouraged but you can also bring your tablet or smart phone. You can sign up by visiting the Registration Desk or just come to the classroom.

Starting With Twitter – 2:15-3 pm (Jamie)
If you’ve ever wondered what this twitter thing is all about and want to use it, this workshop is for you. You will learn how to set up a profile, how to follow other people, what it means when you are followed, how to put people into lists andwhat the terms/language of Twitter means (i.e., hashtags, @, and DM).

Interested in Pinterest? – 3:15-4 pm (Jamie)
Have you looked through Pinterest but aren’t for sure how to get involved. This workshop is for those who want to set up and create a Pinterest profile to help them engage dairy advocates and promote dairy products. We will go over how Pinterest works, how to pin images and videos, how to set up boards and how to share across your other social media networks.

Picture Yourself Using Instagram – 4:15-5 pm (Jamie)
Have you ever wondered what your kids were doing on Instagram besides staying off of Facebook? Instagram is the social network that is built on the photos you take. This workshop is for those who want to set up a profile, learn how to take good photos and share them, and get the basics on hashtagging.

Cultivating Your Farm Online – 2:15-3 pm (Don)
Have you ever “googled” your farm name? Is it what you want people to see? Did you know you can change what comes up? You’ll get the answers from this workshop on how to control how your farm looks online as well as your personal information.

Advanced Twitter Conversations – 3:15-4 pm (Don)
This advanced workshop is for those who have already using twitter to advocate and protect dairy and their farms and you want to go to the next level. You will learn how to use other third party applications (Hootsuite, FollowerWonk, Twtrland, Bufferapp, etc…) to grow your twitter following, to schedule your tweets, to use trends to get found and retweeted.

Building A Facebook Farm Page – 4:15-5 pm (Don)
This workshop is for those who want to start and manage a Facebook Page for their farm. We’ll go over Facebook Page tips and tricks to gain more “likes”, engagement and how to handle negative feedback. We’ll also touch on analytics and proper set-up.

After attending our sessions, we guarantee you’ll feel more comfortable advocating for your products and farm online. Sign up at Registration Desk or just come to the classroom.

Teach someone how to use Facebook over the holidays – Facebook 101

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What do you want for Christmas?

Who wouldn’t want to spend their holidays teaching relatives how to use social networking?

Remember the benefits

  • less mass emails
  • less calls wondering how you are doing
  • there’s more of a chance of them talking to others besides just concentrating on you

I’ve recently completed a five-part Facebook 101 course.  It goes through all the basics so you don’t have to figure it out for yourself.

So if you are teaching your kids, your grandma, or your crazy uncle, this is a good reference.  Now granted it is geared to a farmer audience but that doesn’t mean that you can’t use the same techniques.

Part 1 – How do you sign for Facebook?

Part 2 – How should you change your Facebook security and privacy settings?

Part 3 – How to friend someone on Facebook (and put them in a list)?

Part 4 – How do you post to Facebook?

Part 5 – What should you be posting on Facebook?

If there is any part I missed, please let me know.  I’ll be happy to add or answer your questions.

Have a blessed Thanksgiving and Merry Christmas!

 

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