Don Schindler

Digital Strategy & Executive Social Media Trainer

Tag: Facebook (page 1 of 4)

Can your online presence feed future generations?

What? Are you crazy? You can’t feed people with digital bits. You need real food like what the farmers I work with produce.

Yes, you are right in the literal sense. But what I’m talking about is how you will feed the right information to the generation you are raising but then generations beyond them.

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Les, Iva Lee, Jim, Dale and Mary Ann. My dad, Leslie, had the gun in his mouth.

You see, we are really the first generation to have a substantial digital life – posts, pictures, videos and soon to be 3D, 360 and virtual reality. Facebook just told me that today was the day I first joined Facebook 9 years ago. That’s a lot of me online.

But I also have a blog and a Twitter feed and Pinterest, YouTube, Instagram, LinkedIn and everything else you could think of. I’m on almost every platform.

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Are You Ready To Join The Social Media Revolution at the 2014 Joint Annual Meeting?

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Don Schindler and Jamie Vander Molen are DMI Communication Trainers

Facebook, Instagram, Twitter, and Pinterest are places where your customers are taking about their experiences with dairy. DMI is excited to bring you customized social media training just for the dairy industry.

On Oct. 29, Jamie and I will be teaching social media and digital communications from 2:15 – 5 pm at Partners in Progress, The 2014 Joint Annual Meeting of National Dairy Board, National Milk Producers Federation and United Dairy Industry Association.

Classes are free and first come, first serve (classrooms hold about 25 people). Laptops are encouraged but you can also bring your tablet or smart phone. You can sign up by visiting the Registration Desk or just come to the classroom.

Starting With Twitter – 2:15-3 pm (Jamie)
If you’ve ever wondered what this twitter thing is all about and want to use it, this workshop is for you. You will learn how to set up a profile, how to follow other people, what it means when you are followed, how to put people into lists andwhat the terms/language of Twitter means (i.e., hashtags, @, and DM).

Interested in Pinterest? – 3:15-4 pm (Jamie)
Have you looked through Pinterest but aren’t for sure how to get involved. This workshop is for those who want to set up and create a Pinterest profile to help them engage dairy advocates and promote dairy products. We will go over how Pinterest works, how to pin images and videos, how to set up boards and how to share across your other social media networks.

Picture Yourself Using Instagram – 4:15-5 pm (Jamie)
Have you ever wondered what your kids were doing on Instagram besides staying off of Facebook? Instagram is the social network that is built on the photos you take. This workshop is for those who want to set up a profile, learn how to take good photos and share them, and get the basics on hashtagging.

Cultivating Your Farm Online – 2:15-3 pm (Don)
Have you ever “googled” your farm name? Is it what you want people to see? Did you know you can change what comes up? You’ll get the answers from this workshop on how to control how your farm looks online as well as your personal information.

Advanced Twitter Conversations – 3:15-4 pm (Don)
This advanced workshop is for those who have already using twitter to advocate and protect dairy and their farms and you want to go to the next level. You will learn how to use other third party applications (Hootsuite, FollowerWonk, Twtrland, Bufferapp, etc…) to grow your twitter following, to schedule your tweets, to use trends to get found and retweeted.

Building A Facebook Farm Page – 4:15-5 pm (Don)
This workshop is for those who want to start and manage a Facebook Page for their farm. We’ll go over Facebook Page tips and tricks to gain more “likes”, engagement and how to handle negative feedback. We’ll also touch on analytics and proper set-up.

After attending our sessions, we guarantee you’ll feel more comfortable advocating for your products and farm online. Sign up at Registration Desk or just come to the classroom.

Teach someone how to use Facebook over the holidays – Facebook 101

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What do you want for Christmas?

Who wouldn’t want to spend their holidays teaching relatives how to use social networking?

Remember the benefits

  • less mass emails
  • less calls wondering how you are doing
  • there’s more of a chance of them talking to others besides just concentrating on you

I’ve recently completed a five-part Facebook 101 course.  It goes through all the basics so you don’t have to figure it out for yourself.

So if you are teaching your kids, your grandma, or your crazy uncle, this is a good reference.  Now granted it is geared to a farmer audience but that doesn’t mean that you can’t use the same techniques.

Part 1 – How do you sign for Facebook?

Part 2 – How should you change your Facebook security and privacy settings?

Part 3 – How to friend someone on Facebook (and put them in a list)?

Part 4 – How do you post to Facebook?

Part 5 – What should you be posting on Facebook?

If there is any part I missed, please let me know.  I’ll be happy to add or answer your questions.

Have a blessed Thanksgiving and Merry Christmas!

 

What should you be posting on Facebook? Facebook 101 – Part 5

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Photo courtesy of Kevin Walsh (flickr)

When it comes to joining and then posting to Facebook, many people don’t give it a second thought.

I believe that most people think “Wow, here’s a great way to get my awesome thoughts out on the internet. So many people think I’m hilarious and upbeat – I can’t wait for so many people to respond to my awesomeness.”

Well, maybe not quite that but something along those lines. They post because they want others to notice they are posting. I’m here and I have something to say.

Unfortunately, they may say something positive and get a little response but then they experiment with negativity or a rant and they get a lot of response.

Or they post something racy and get a lot of response. But is this response what you really want others to think of you?

Facebook, like every digital social network, is building a digital image of yourself. You determine that image just like you do with your actions in the real world.

Like what you do, what you say, who you associate with, what your job is, where you go to church or if you go at all. All these things tell others about you.

So don’t count Facebook out of this. You will project an image no matter what you do – it can be viewed in a positive light or a negative one. That’s up to you.

Farmers have a great reputation with the masses.
They see you as hardworking, trustworthy, friendly – some of the best of what America has to offer. Why do you think that Dodge spent that much money on a Super Bowl ad associating their trucks with the American Farmer?

Check out the Dodge ad and the following Gallup Poll. It was a smart move and a great ad, by the way. Don’t know if it sold more trucks for them.

gallup-poll-aug-2013-farmers

Courtesy of Gallup

So why am I saying all of this?

Because I want you to be careful about your digital reputation – you, as the individual farmer, represent all farmers online. That’s why I think that maintaining that reputation of your name and the name of all other farmers is above all the mission.

So when posting to your Facebook profile, here are my tips for maintaining that solid reputation of being helpful, hardworking, smart and true to your families, animals and land.

 

1. Be positive and uplifting.

mike-haley-farm-shot

Posts should be helpful and realistic. I’m not talking about only posting Biblical or inspirational quotes. I’m talking about if something happens – even if it’s not something that you are happy about – put it in the context of how this could benefit my friends. Rants rarely benefit anyone and can sometimes cause more damage.

TIP – If you have to rant, go ahead and do it. Do it where it’s not going to be seen by the masses (like a word doc) and let yourself vent. Then sit on it for a while. Think about who is really going to benefit from this and who’s it going to hurt. If you really think you need to post it, send it to a good friend first to see what they think.

2. Don’t argue with others.

This is my only “don’t” in my tips. I have a post about how to win an argument that you should read if you think you really need to go to battle with someone online. It’s just three simple steps.

 

3. Know what your friends on Facebook like to see and tie that to what you would like them to know about you.

How do you do this? Well, most likely your friends are a lot like you in what they like to share, comment on and like.

lecows-dairy-silage

So when I create something, I look at it and think “would I share this?” If it’s something I don’t think I would share, then I start over. BTW, not everything you do will get people to respond. Just keep trying. The good thing is that farmers have a lot of content just hanging around the barn that people find pretty dang interesting.

 

4. Help others.

Help others with what?

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The questions they have about farming, the food you produce, how the animals are doing, what farm like is really like.

They seriously want to know and you can tell them via stories, photos, videos, etc…

If you say that “no one asks you questions”, I’ll find that hard to believe. It doesn’t seem to matter where I go people have questions about farming (like I could answer them – I don’t but I send them to farmers that can) and what’s it like to work with dairy farmers (pretty awesome in my opinion).

 

dairy-carrie-recipe

Another help is recipes.

I don’t post a lot of recipes but many people do and they get great responses from the recipes of simple home cooked meals using the great products you produce like cheese, milk, butter, ice cream and yogurt.

 

food-groups

Join groups.

If you are struggling to find things to talk about, join some groups and listen to their conversations. They can help you find what they need answers to and how you can join the conversation.

 

 

5. Always be interesting.

How can you be interesting? There are tons of good ways using the new digital tools at your disposal.

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Use photos – use your smartphone to take farm life photos. People love to share them and talk about the animals or the farmscapes.

TIP – if you want a lot of comments or shares on your photos, ask people to give you a caption for the photo or let them fill in the blank (it’s hard to resist filling in a blank – people like being clever).

ben-wagner-video-calf

Use videos – use your smartphone to take YouTube videos, a Vine and Instagram. Same as the top part

Just take a few seconds to give us a status update of what’s going on on the farm – you’ve been given the statistics of how many people are NOT involved in agriculture. Now you can share your view of the farm and life on it.

 

6. Give credit to others.

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Share what others have posted. Comment on their posts. Liking is fine but it’s not going to help pass along a post to others.

When you pass along other’s information, they know it. They appreciate it and hopefully they will pass along your posts in the future. It doesn’t always happen but the golden rule can be very effective in social media because we are notified when people play by it.

 

7. Use hashtags.

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If you would like to meet new people in Facebook or get your postings seen by others besides your immediate circle of friends and friends of friends. Using them might seem a little weird but it’s still new. You can also follow other people’s hashtags.

So what are some of your favorite tips for posting?

How do you sign up for Facebook? Facebook 101 Social Media Training

First, what is Facebook and why would you care to use it?

Facebook is the world’s largest social networking website – it connects over 1 billion people (1.26 billion October 2013). In the US, the numbers are smaller but daily active users are at 128 million people or 36.5% of the US.

Facebook makes it easy for you to connect with family and friends as well as your customers. You don’t need to know how to code to put up photos and videos or just tell everyone what you are doing or how you are feeling.

Facebook is another way to be found online as people search for you and your business. Having an active profile (your digital representative online) can keep you connected, feed you the news that you think is important as well as what your friends think is important, and let you learn what others think about farming, agriculture, your business and their food.

There are other great features like joining topic groups, chatting with friends, emailing with customers and playing games or using applications.

So are you ready to set up a profile for yourself?

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0. Sign Up Page

You can create an account for free. All you need is your email address and a digital photo or two of yourself. It’s going to take a few minutes to do but it’s really easy.

Step-1-facebook-profile-info

1. Fill Out Info

This is pretty self-explanatory. Facebook would like you to fill in your schooling. Why do they do this? This helps them find people that you may know already.

So if you say you went to school like me at St. Vincent High School from 1984-88 then they will find people in Facebook already that have that on their profile. Same with college or the Armed Forces.

Step-2-facebook-choose-interests

2. Choose Interests

This is how you can begin to build your newsfeed. Now I would recommend skipping this step. Why? Because these Facebook Pages will definitely fill your newsfeed up fast.

I would rather skip this and then go back and add Facebook Pages (after I teach you how to set up Interest Lists for these pages vs. your Newsfeed). So skip it. Or not. Your choice.

Step-3-facebook-add-profile-pic

3. Add Your Profile Pic

I always recommend using your face to start off with. Now there’s no reason you can’t have fun with your profile picture down the road but to start off with it, it should be you and you should be able to be recognizable.

You’ll be able to crop the picture if need be using Facebook’s tool. The size is 180 by 180 pixels but it will shrink up quite a bit in the comment section of the newsfeed – I believe that it will be around 25 by 25.

If you would like to manipulate your photo, there are several free photo tools like picmonkey.com or autreplanete’s social media image maker.

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4. The Welcome Screen

This is not what you’ll see when you come back into Facebook. Essentially they are just trying to show you how to find friends, privacy settings (which will we go over in detail in another part of Facebook 101, how to update your profile, etc…

1. Facebook Logo – this will get you back to the newsfeed.

2. Search Box – this will help you find Facebook friends (people), Pages (places or things), Groups (people hanging together on topics) or Events (events you may have signed up for or want to sign up for). This is also a Search Graph which allows you to search for multiple things at once like “People who like” etc…

3. Friend Notification – this will have a number by it if you have Friend Request.

4. Email Notification – this will have a number by it if you have emails waiting that you need to read.

5. Newsfeed Notification – this will have a number by it if you have newsfeed notifications. A newsfeed notification is if you posted something and someone commented on it or if you have tagged people to be notified if they have posted on their wall or if you’ve been tagged in another person’s post. Notification try to keep you aware of activity within Facebook.

6. Home button – same as the Facebook logo on the left side.

7. Find Friends – this is available only in newer profiles. Once you add friends, this will disappear over time.

8. Your Name – This will take you to your profile page.

9. Privacy Shortcuts – this will take you to a quick FAQ drop down of privacy and security issues.

10. Gear – This will drop down will allow you to do several things like change from your profile to a Facebook page (if you control one). You can see how to create and manage advertising on Facebook. This will allow you to create and manage applications (if you have that set up). Then it gets you to your Account and Privacy Settings. We will go through those in detail in another post. You can also Log Out, get Help or Report a Problem.

11. Profile Pic, Name – this will take you to your Profile Page. Edit Profile link will allow you to edit your profile page.

12. Navigation Bar – This navigation will allow you to do many things in Facebook.
This bar will change over time as you start to use different application and products within Facebook.

Under Favorites

Facebook Tip – if you want to add or remove a navigation link under the favorites section – just roll over the link and you’ll see a little pencil pop up to the left. Click on the pencil and it will ask you if you want to remove from Favorites or just Rearrange the Order.

  • Welcome – this link will take you to the page you see here. This will disappear after you’ve been using Facebook for a while.
  • Newsfeed – this link will take you to your main newsfeed where you will see what your friends and liked pages will be posting.
  • Messages – this link will take you to your Facebook email system. There will be a number here of how many messages you have in your inbox.
  • Events – this link will take you to the Events page. It will show if you have any Invites from other Facebook Friends and also display a calendar of Events that you and your Facebook Friends are attending. It will also show you all the upcoming birthdays of your Facebook friends. A number will appear next to the link to showcase the number of invites you need to respond to.
  • Photos – this link will take you to your photo section.
  • Browse – This link will take you to search and allow you to find more friends. Mine took me to a search of friends who are from my hometown and now live near by me in Chicago.

That’s it for now.  In the next post (Part 2), I’ll go through the Privacy and Account Settings.

Did I miss anything? Do you need more explanation about a specific part?

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