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Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: Facebook (page 2 of 5)

What should you be posting on Facebook? Facebook 101 – Part 5

cow-grazing

Photo courtesy of Kevin Walsh (flickr)

When it comes to joining and then posting to Facebook, many people don’t give it a second thought.

I believe that most people think “Wow, here’s a great way to get my awesome thoughts out on the internet. So many people think I’m hilarious and upbeat – I can’t wait for so many people to respond to my awesomeness.”

Well, maybe not quite that but something along those lines. They post because they want others to notice they are posting. I’m here and I have something to say.

Unfortunately, they may say something positive and get a little response but then they experiment with negativity or a rant and they get a lot of response.

Or they post something racy and get a lot of response. But is this response what you really want others to think of you?

Facebook, like every digital social network, is building a digital image of yourself. You determine that image just like you do with your actions in the real world.

Like what you do, what you say, who you associate with, what your job is, where you go to church or if you go at all. All these things tell others about you.

So don’t count Facebook out of this. You will project an image no matter what you do – it can be viewed in a positive light or a negative one. That’s up to you.

Farmers have a great reputation with the masses.
They see you as hardworking, trustworthy, friendly – some of the best of what America has to offer. Why do you think that Dodge spent that much money on a Super Bowl ad associating their trucks with the American Farmer?

Check out the Dodge ad and the following Gallup Poll. It was a smart move and a great ad, by the way. Don’t know if it sold more trucks for them.

gallup-poll-aug-2013-farmers

Courtesy of Gallup

So why am I saying all of this?

Because I want you to be careful about your digital reputation – you, as the individual farmer, represent all farmers online. That’s why I think that maintaining that reputation of your name and the name of all other farmers is above all the mission.

So when posting to your Facebook profile, here are my tips for maintaining that solid reputation of being helpful, hardworking, smart and true to your families, animals and land.

 

1. Be positive and uplifting.

mike-haley-farm-shot

Posts should be helpful and realistic. I’m not talking about only posting Biblical or inspirational quotes. I’m talking about if something happens – even if it’s not something that you are happy about – put it in the context of how this could benefit my friends. Rants rarely benefit anyone and can sometimes cause more damage.

TIP – If you have to rant, go ahead and do it. Do it where it’s not going to be seen by the masses (like a word doc) and let yourself vent. Then sit on it for a while. Think about who is really going to benefit from this and who’s it going to hurt. If you really think you need to post it, send it to a good friend first to see what they think.

2. Don’t argue with others.

This is my only “don’t” in my tips. I have a post about how to win an argument that you should read if you think you really need to go to battle with someone online. It’s just three simple steps.

 

3. Know what your friends on Facebook like to see and tie that to what you would like them to know about you.

How do you do this? Well, most likely your friends are a lot like you in what they like to share, comment on and like.

lecows-dairy-silage

So when I create something, I look at it and think “would I share this?” If it’s something I don’t think I would share, then I start over. BTW, not everything you do will get people to respond. Just keep trying. The good thing is that farmers have a lot of content just hanging around the barn that people find pretty dang interesting.

 

4. Help others.

Help others with what?

jenn-schindler-yogurt-question

The questions they have about farming, the food you produce, how the animals are doing, what farm like is really like.

They seriously want to know and you can tell them via stories, photos, videos, etc…

If you say that “no one asks you questions”, I’ll find that hard to believe. It doesn’t seem to matter where I go people have questions about farming (like I could answer them – I don’t but I send them to farmers that can) and what’s it like to work with dairy farmers (pretty awesome in my opinion).

 

dairy-carrie-recipe

Another help is recipes.

I don’t post a lot of recipes but many people do and they get great responses from the recipes of simple home cooked meals using the great products you produce like cheese, milk, butter, ice cream and yogurt.

 

food-groups

Join groups.

If you are struggling to find things to talk about, join some groups and listen to their conversations. They can help you find what they need answers to and how you can join the conversation.

 

 

5. Always be interesting.

How can you be interesting? There are tons of good ways using the new digital tools at your disposal.

tim-zweber-photo-farm-life

Use photos – use your smartphone to take farm life photos. People love to share them and talk about the animals or the farmscapes.

TIP – if you want a lot of comments or shares on your photos, ask people to give you a caption for the photo or let them fill in the blank (it’s hard to resist filling in a blank – people like being clever).

ben-wagner-video-calf

Use videos – use your smartphone to take YouTube videos, a Vine and Instagram. Same as the top part

Just take a few seconds to give us a status update of what’s going on on the farm – you’ve been given the statistics of how many people are NOT involved in agriculture. Now you can share your view of the farm and life on it.

 

6. Give credit to others.

tim-zweber-comment-on-other-stuff

Share what others have posted. Comment on their posts. Liking is fine but it’s not going to help pass along a post to others.

When you pass along other’s information, they know it. They appreciate it and hopefully they will pass along your posts in the future. It doesn’t always happen but the golden rule can be very effective in social media because we are notified when people play by it.

 

7. Use hashtags.

dairy-carrie-cows-instagram

If you would like to meet new people in Facebook or get your postings seen by others besides your immediate circle of friends and friends of friends. Using them might seem a little weird but it’s still new. You can also follow other people’s hashtags.

So what are some of your favorite tips for posting?

How do you sign up for Facebook? Facebook 101 Social Media Training

First, what is Facebook and why would you care to use it?

Facebook is the world’s largest social networking website – it connects over 1 billion people (1.26 billion October 2013). In the US, the numbers are smaller but daily active users are at 128 million people or 36.5% of the US.

Facebook makes it easy for you to connect with family and friends as well as your customers. You don’t need to know how to code to put up photos and videos or just tell everyone what you are doing or how you are feeling.

Facebook is another way to be found online as people search for you and your business. Having an active profile (your digital representative online) can keep you connected, feed you the news that you think is important as well as what your friends think is important, and let you learn what others think about farming, agriculture, your business and their food.

There are other great features like joining topic groups, chatting with friends, emailing with customers and playing games or using applications.

So are you ready to set up a profile for yourself?

facebook-sign-up

0. Sign Up Page

You can create an account for free. All you need is your email address and a digital photo or two of yourself. It’s going to take a few minutes to do but it’s really easy.

Step-1-facebook-profile-info

1. Fill Out Info

This is pretty self-explanatory. Facebook would like you to fill in your schooling. Why do they do this? This helps them find people that you may know already.

So if you say you went to school like me at St. Vincent High School from 1984-88 then they will find people in Facebook already that have that on their profile. Same with college or the Armed Forces.

Step-2-facebook-choose-interests

2. Choose Interests

This is how you can begin to build your newsfeed. Now I would recommend skipping this step. Why? Because these Facebook Pages will definitely fill your newsfeed up fast.

I would rather skip this and then go back and add Facebook Pages (after I teach you how to set up Interest Lists for these pages vs. your Newsfeed). So skip it. Or not. Your choice.

Step-3-facebook-add-profile-pic

3. Add Your Profile Pic

I always recommend using your face to start off with. Now there’s no reason you can’t have fun with your profile picture down the road but to start off with it, it should be you and you should be able to be recognizable.

You’ll be able to crop the picture if need be using Facebook’s tool. The size is 180 by 180 pixels but it will shrink up quite a bit in the comment section of the newsfeed – I believe that it will be around 25 by 25.

If you would like to manipulate your photo, there are several free photo tools like picmonkey.com or autreplanete’s social media image maker.

facebook-newsfeed-account

4. The Welcome Screen

This is not what you’ll see when you come back into Facebook. Essentially they are just trying to show you how to find friends, privacy settings (which will we go over in detail in another part of Facebook 101, how to update your profile, etc…

1. Facebook Logo – this will get you back to the newsfeed.

2. Search Box – this will help you find Facebook friends (people), Pages (places or things), Groups (people hanging together on topics) or Events (events you may have signed up for or want to sign up for). This is also a Search Graph which allows you to search for multiple things at once like “People who like” etc…

3. Friend Notification – this will have a number by it if you have Friend Request.

4. Email Notification – this will have a number by it if you have emails waiting that you need to read.

5. Newsfeed Notification – this will have a number by it if you have newsfeed notifications. A newsfeed notification is if you posted something and someone commented on it or if you have tagged people to be notified if they have posted on their wall or if you’ve been tagged in another person’s post. Notification try to keep you aware of activity within Facebook.

6. Home button – same as the Facebook logo on the left side.

7. Find Friends – this is available only in newer profiles. Once you add friends, this will disappear over time.

8. Your Name – This will take you to your profile page.

9. Privacy Shortcuts – this will take you to a quick FAQ drop down of privacy and security issues.

10. Gear – This will drop down will allow you to do several things like change from your profile to a Facebook page (if you control one). You can see how to create and manage advertising on Facebook. This will allow you to create and manage applications (if you have that set up). Then it gets you to your Account and Privacy Settings. We will go through those in detail in another post. You can also Log Out, get Help or Report a Problem.

11. Profile Pic, Name – this will take you to your Profile Page. Edit Profile link will allow you to edit your profile page.

12. Navigation Bar – This navigation will allow you to do many things in Facebook.
This bar will change over time as you start to use different application and products within Facebook.

Under Favorites

Facebook Tip – if you want to add or remove a navigation link under the favorites section – just roll over the link and you’ll see a little pencil pop up to the left. Click on the pencil and it will ask you if you want to remove from Favorites or just Rearrange the Order.

  • Welcome – this link will take you to the page you see here. This will disappear after you’ve been using Facebook for a while.
  • Newsfeed – this link will take you to your main newsfeed where you will see what your friends and liked pages will be posting.
  • Messages – this link will take you to your Facebook email system. There will be a number here of how many messages you have in your inbox.
  • Events – this link will take you to the Events page. It will show if you have any Invites from other Facebook Friends and also display a calendar of Events that you and your Facebook Friends are attending. It will also show you all the upcoming birthdays of your Facebook friends. A number will appear next to the link to showcase the number of invites you need to respond to.
  • Photos – this link will take you to your photo section.
  • Browse – This link will take you to search and allow you to find more friends. Mine took me to a search of friends who are from my hometown and now live near by me in Chicago.

That’s it for now.  In the next post (Part 2), I’ll go through the Privacy and Account Settings.

Did I miss anything? Do you need more explanation about a specific part?

How social media savvy are your employees? How to do a social media audit of your team.

don-schindler-klout

Have you ever measured yourself on Klout?

“How experienced is my staff at using social media?”

I get this a lot from senior marketers and communication folks. They want to know how experienced the staff is at using social media tools.

It’s tough for senior staff to gauge this because they don’t use social media as much as the younger staff. So they just have to trust the staff when they say they know how to use it.

But do they really know how to use it?

I built this questionnaire after running into an issue with a communications person (previous job a long time ago) who swore they were experienced at using Facebook. They were adamant that they knew exactly what they were doing and didn’t need any training.

So I set up a Facebook page and gave them access to the admin.

Then the first question came almost immediately:

“I accidentally put up the wrong link in a post. How do I change it?”

“I can’t post anymore because I want to keep this post at the top of our page.” – This was before Facebook had pinned posts.

“How do I friend other people with our page?”

Needless to say, that was when I really checked out the new admin’s profile. She had less than 30 friends, she was very active but didn’t even understand how to write on another person’s wall to wish them a happy birthday. So that was when I decided I’m done “trusting” people when they say they understand how to use social media.  Now I make sure to visit their digital profiles and read their posts.

I created these social media survey questions for employees. I would ask these questions in order to determine how strong an employee is at using social media and if they have any influence in the social media realm.

Now these are just base questions for generic social media. While some people may be very good and deep on one platform, they may not use or understand how another platform works.  If that is the case,  then I would not consider them to be at an advanced level.

I use these questions to also help with social media training – to see what level people are at so I can base the training by their needs. I normally drop the questions into a survey using surveymonkey.com and go through the results – one by one.

Here are some of the questions I use:

1. How comfortable are you using social media for personal use?

Very comfortable
Comfortable
OK
Not comfortable
Very uncomfortable

If they answer with “Not comfortable” or “Very uncomfortable”, I recommend that they don’t take the class. If their position requires it, (they are in communications or marketing) then they may want to think of a new career path because this social media stuff isn’t going away and if anything is becoming the way we all communicate both internal and external.

2. How comfortable would you be using social media for a business?

Very comfortable
Comfortable
OK
Not comfortable
Very uncomfortable

Any answer here is fine. You can teach people who are on the “uncomfortable” side of the equation as long as they are willing to learn (see question one). It just may take them longer. But you also need to be careful of the “very comfortable” people, because they may think they know everything and set in their ways.

3. Which social networks are you on?

Facebook
Twitter
Linkedin
YouTube
Instagram
Pinterest
Quora
MySpace
Google+
Ning
Foursquare
Tumblr
Reddit
Stumbleupon
Path
GetGlue
Other…

If they check:

– All 16 – whoa.
– 10-16 – they get it.
– 5-10 – much better than the average bear.
– 2-5 – they probably have the standard networks.
– Less than two – they are probably uncomfortable about the digital lifestyle.

4. If you have Facebook, how many friends do you have?

100 or less
101-400
401-700
701-1000
1001+

The average person has about 200 or so friends on Facebook. And recently I’ve noticed many people have been deleting “friends” that were just acquaintances (instead of using friend’s lists). I would say the more savvy people have between 500-1000 friends.

5. If you have Facebook, how often do you visit the site or mobile application?

Multiple times a day
Once a day
A couple of times a week
Once or twice a month

A couple of times a week or less is a pattern of someone who is not really engaged in social media. They can be trained and right now just don’t get the benefit of using social media for business.

6. If you have Facebook, how often do you post, share, comment or like?

Multiple times a day
Once a day
A couple of times a week
Once or twice a month

Again, less than once a day shows lack of engagement and that’s fine. More training will help move it along.

7. If you have Linkedin, how many connections do you have?

100 or less
101-400
401-700
701-1000
1001+

Most professionals still don’t understand the strength of a highly networked Linkedin profile so less than 400 is pretty normal. More training about the reasons to use it is needed but once they get it, they can usually add people quickly.

8. If you have Linkedin, how often do you update your profile/resume?

Once a month
Once in a while
Once a year
I don’t remember the last time I visited

Updating your profile once a month is someone that really gets the benefits of Linkedin. Most people are not like this. The answer “I don’t remember the last time I visited” means I’m going to have to work harder to convince them of the benefits – and see if it matches to the “uncomfortable” position from the first survey question.

9. If you have Twitter, how often do you visit the site or a mobile application for Twitter?

Multiple times a day
Once a day
A couple of times a week
Once or twice a month

Twitter really requires you to be engaged at a high level to get the most out of it so anything less shows me that they are beginners.

10. If you have Twitter, how often do you tweet?

Multiple times a day
Once a day
A couple of times a week
Once or twice a month

Again, less than once a day shows lack of engagement and that’s fine. More training will help move it along.

11. Are you a blogger?

Yes
No
I have a blog but I haven’t posted to it in a while.

If you answered yes, then please put in your website URL.

If you ask someone if they are a blogger and they say “yes” then I’m pretty certain they blog. Most bloggers are happy to let you know they blog and will give you their URL at the drop of a hat.  That’s a good thing.

12. Have you read the social media policy that your company has in place? Do you understand what it says?

Yes
No
I did but I don’t remember the specifics.

This just lets me know if they even know about their being a social media policy with the company. Part of training should be going over the current social media policy.

If you don’t want to ask any questions, you can just level your employees yourself if you have access to their profiles.

With each person in training, check their digital profile or footprint for the following stats.

Social Media Beginner:
– 300 or less friends on Facebook
– 1000 or less tweets on Twitter
– 200 or less connections on Linkedin

Beginners might be on the network a lot but if you haven’t built a large network then you are probably not using it like an Intermediate and definitely not like a professional.

Intermediate:
– Have a blog or at least set one up at one time
– Manages at least one facebook page (not just a profile)
– More than 300 friends on Facebook (more like 800-1200 range)
– 500+ connections on Linkedin
– 1001-5000 tweets / 1000-5000 followers
– Google+ profile
– Is on other networks like Pinterest, Instagram, YouTube, etc…

Intermediates are usually pretty social savvy but aren’t fully engaged all the time in social media. They are off and on the networks and don’t need a lot of assistance in setting up profiles or pages. They need more help when it comes to managing their professional brand and how to link the networks together.  I would also use other tools like Klout and Peerindex to see if where they fall on the influence scale.

Professional:
– Weekly blogger
– Advanced applications to manage multiple social profiles
– Manages a community / comments regularly
– More than 1500 friends and probably have many subscribers
– More than 5000 tweets and 5000 followers
– Manages company pages and profiles on different networks
– Is hyper connected 24/7

So what questions do you ask your staff when it comes to understanding how well they know social media and how they use it?

What should you be posting on Facebook Farm Page? Top ten tips on what you should post to Facebook.

dairygood-2-percent-farmers

What does the other 98% think about farming?

So if you know that most of today’s U.S. population is disconnected from farming, then giving them an inside view is important. Notice, I didn’t say “educate” them on farming – it’s not what they want and definitely not how they want to hear it.

They want to be insiders on how farming works and they want to know farmers (farmers are still one of the most respected industries in the nation – check out the latest Gallup Poll) so they can ask questions directly.

When you look at it from their point of view, what do you think they would like to know?

How cows are milked? How hay is cut? What do dairy cows eat? Where do they sleep? How long after the milk leaves the farm does it take to get to my house? Are dairy cows treated well?

You can answer these types of questions easily. But instead of just answering, think of showing them and telling them a story around the answer.

If you’ve got your smartphone with you, then think of how you would answer questions on farm life using photos and videos.

Here’s a top ten list of things to post on your Facebook Farm page…

1. Post photos of farm life

Photos are half of all posts on Facebook and are the top shared posts. If you want your status update to be shared a lot, your best shot is with a photo.  Table Rock Farm and Hahn-Way Holsteins does a great job of showcasing a photo with insider information.

table-rock-defacer

Top Tip – use a photo program like picmonkey.com or Over app for your phone to put text or your farm’s logo on the picture. This keeps it from being misused or stolen and it helps your brand.

hahn-way-holsteins-text-photo

2. Post videos of farm life

Videos are the next best thing to a photo and you can get more of the story of what you are doing. The only problem with video is that it takes more effort from the user to actually get the story. YouTube is the most shared website on Facebook so if you can put together a short video (2 min) then you’ve got a good shot at getting your message across.  Dairygood posted several videos on sustainability and dairy farming.

dairygood-sustainability-video

3. Answer questions without them asking

If you ever want to know what people are searching for answers, simply use the Facebook search or a Google search and read the autocompletes. These are the top searches in your region.

google-search-autocomplete

Type in your search and see what Google displays for you – make sure you log out of Google.

4. Get fans to engage and participate

You can ask people to help name calves, give them insight into how does modern farm equipment works, or just let them know what happened today on the farm.

This post by Dairy Carrie does a great job at getting people involved with naming a calf and showing how calves look when they are born.

dairycarrie-calf-naming

5. Give farm tours virtually

LeCows Dairy gives insight into silage, what it is and why they use it along with photos to engage people.  This takes time but the engagement is high and people love it.

lecows-dairy-silage

thefarmerslife-tractor

The Farmer’s Life also gets a question in this picture asking about what these tractors are used for.  It’s a great way to answer a question and engage someone not familiar with farming.

6. Ask them what they want to know.

Sometimes all you have to do is ask and people will let you know what they want to know.  Now you will always have people that will be distractors.  The main thing here is to engage when people really want to know vs. people just trying to get you to fight.  If that happens, you can check out this post on arguments and what to do.

americas-farmers-facebook-questions

7. Share the best photos, videos, status updates from other farm pages.

When Redhead Creamery started its kickstarter campaign, they needed help from everyone – including other farm pages to spread the word.  Dairy Carrie stepped up to help and got the word out.  I’m sure Redhead Creamery will return the favor.  This should be the Golden Rule for all farmers on facebook.  Help spread the word and it will come back to you.

dairycarrie-redhead-creamery

8. Treat other pages like your page – post comments and share on their walls.

When Al Roker of the Today Show visited the Hatcher Family Dairy,  DairyGood tagged them in the post to let them know that they were talking about them on Facebook.  This also encourages the other pages to comment, like or share the post.

dairygood-at-post-hatcher-family-dairy

Tagging other pages lets them know that you are talking about them.

9. Be active at least once a day

It’s hard to argue when you are getting information directly from the source.

facebook-best-practices

If you can post more than that, it’s ok. Just don’t go too crazy.

10. When you share on your page, make sure to share on your profile as well.

So should be a no-brainer, but many people fail to do it.  You can easily switch to your page and then back to your profile via the desktop version of facebook.  With the Facebook Page Application, you can do it on your phone as well.

Ray Prock of Ray-Lin Dairy is very good at pushing his blog posts through Twitter, his Facebook Page and his personal Facebook profile right after a post.

raylin-dairy-where-do-cows-sleep

BONUS TIP – Use hashtags to reach new people

Will Gilmer of Gilmer Dairy uses the hashtag #dairy to reach people who may be using Facebook’s hashtag search to find out more about what people are talking about when they talk about dairy.  Don’t use more than three hashtags per post.

gilmer-dairy-hashtags

So what are your best practices for posting on your family farm page?  I would love to add them here.

How do you set up your Facebook Page for your family farm?

So why in the world do you need a Facebook page for your farm? You probably already have a website. Isn’t that good enough?

Well, a website is still very important. The most important thing in my book because it’s your home on the internet but a Facebook page for your farm is an easy way to get in front of people who might not even know your farm exists.

Millions of people are logging into Facebook all the time – just to see what is going on – and if your farm is there then they have a better chance to see it, maybe even pass along your great photos and videos of farm life (which they probably don’t know much about).

But if you’ve never set up a Facebook page before you might be worried that it’s a lot more complicated than setting up a profile. Actually, it’s not. If you’ve got your own profile page, then you’ll be very familiar with setting up a page.

So let’s begin.

1. Log into Facebook with your profile

Dairy MAX Facebook Page

Go to any Facebook Page in Search

I don’t recommend setting up a Facebook page without having a profile. You can do it, but I’m not a fan. I don’t think you’ll use it if you don’t have a profile, too. Plus you are probably going to need more than one administrator so you’ll need Facebook “friends” (wife, kids, husband, etc…) to control it.

Search for any Page on Facebook and then in the top right hand corner you’ll see, “Create A Page“.  Click it.

facebook-create-a-farm-page

Select either Local Business (regional) or Company.

2. Choose “Farming/Agriculture” from the drop down

facebook-business-category-farming

Select Farming/Agriculture from the dropdown

You need to make sure you do this, because it will help with Graph Search. Then put in the company name – Schindler Farms – for me.

3. Add Your About Information

facebook-business-about-page1

Fill in the description and add your website. Then select your easy to remember URL.

The About Page allows you to add great information about your farm. This description is crucial for their graph search and will help the page rank in search. Use keywords that will help your farm be found like “dairy farm producing milk from dairy cows”. Seems silly but these keywords are what people type into search to find you. Make sure you add your farm website. The Facebook web address is very important and it will be what you putting on all your flyers and business cards so choose wisely. Once it is set, it can’t be changed. If you don’t have the name you want, really review the different options.

After you set your name, they will ask you questions about your farm being a real organization, school or government? You can say “Yes” and then it will ask you about being authorized and official representation of this organization, school or government on Facebook? This is legally binding statement regarding the authenticity and representation of this Page. Click “Yes” on this as well.

4. Add a profile picture

facebook-business-profile-pic-selection

Add your profile pic – this doesn’t have to be your logo but it will show up very small in everyone else’s newsfeed

Images help people to see what the business is that they are visiting. Having good photos helps a ton but you don’t need to wait until you have only perfect photos. What people are looking for with farms is authenticity and scenery. Remember that their lives are probably well removed from the farming lifestyle so animals and landscapes are normal for you but not for them. Good photos get shared a lot and you’ll be wanting to add and change them out all the time.

Also this photo is going to be very, very small on many other people’s feeds.  It can get as small as 25 x 25 so if it’s your logo – be prepared that people might not even see it.  It might be better to use cows or faces.

5. Add your Farm Page to your Favorites

facebook-favorites-add

Add to your favorite’s so you don’t have to hunt for the page later

This way it’s easy to access via the Facebook navigation. You don’t want to have to be constantly scrolling down the page and looking under the Pages tab to find your farm page.

6. Don’t add a Payment Method

You don’t need to do this right now – maybe down the road – but you can “Skip” this for now.

7. This is your Farm Page

It looks a little scary with the Admin Panel showing right now but you don’t need to concern yourself here. The main thing is understanding what you are looking at.

facebook-business-page-insights

Facebook page with Admin Panel Open

  1. Notifications on top left – this is what you’ll be paying attention to once the page is running and you are getting shares, comments and likes.
  2. Messages is top right – these are from people reaching out to the farm via Facebook. Other people will not be able to see these messages – just you and the people on the message.
  3. Get More likes in the bottom left – just advertising. No worries there right now.
  4. Insights in the center – these are your analytics for how the page is performing. How many people are seeing what you are posting and the demographics of the people who “liked” your page.
  5. Invite Friends in the bottom right – this is to get you to invite the people you are already connected to on Facebook to “like” your page.

With all this open, it’s kinda hard to see what is going on, so let’s close this panel by click the “Hide” button on the top right.

8. Add a cover photo

Facebook Cover Photo

Add a large photo. You can also have text here.

Again, like I said before, photos are very important in Facebook. Over half of all posts are photos. So let’s change out the cover photo with a large horizontal photo of the farm – get some cows in there or something along those lines.

9. Edit Page – Update Page Info

schindler-farm-about-page

Add in as much information as you can as this will help you in search.

This will get all of your pertinent farm information on the page. Even though it’s a long page, you’ve already gotten a lot of information filled out.

10. Change the Settings

facebook-business-settings

You can change your settings and notifications.

If you want to unpublished the page until you are ready to display, you can do that here. Things that I would bring to your attention are the Profanity Filter (you should turn that on to at least medium) and you turn off other people’s posts but that would limit your reach if people can’t talk on your page.

11. Add one more than admin

facebook-business-admin-roles

Add another admin besides yourself.

While it’s great that you are committing to doing this, you’ll want a back-up.  The only people you can add are people you are friends with and make sure you trust them – this is a highly visible communication vehicle.

12. Now you can start adding content!

I would keep the page unpublished until you have a couple of posts in and are really ready to add this page to your daily marketing.  In a future post, I’ll talk about the different things you’ll want to be posting on and then how to handle comments from fans and others.  Good luck and let me know if you have any questions.

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