People often ask me if the person they have in charge of their marketing is really the person that should be there and often they say it like they already know the answer.
I get tired of those looks.
The last thing you need to do is replace the person who knows your department/college inside and out and is dedicated to spreading the word about your success. Most marketers I know love their job. They love crafting messages and trying to get the word out about what’s going on.
The problem isn’t the marketer. The problem is that while you have been busy asking for new websites and social media and video, they are having a rough time just trying to keep with all of these things.
But you do need to understand that they probably need some love and attention.
Because here’s really what a marketer should be doing – whether they are old school with brochures or brand new with blogs – they should be telling “good stories” about you and your faculty, staff, center, college, etc…