Right now, your website is probably being found when you put in your search terms and the words, “notre dame”.
But it’s probably not being found if you just type in your “dept name” or any search keyword terms that you should be associated with.
Now, there are lots of things you can do to move up the search engine ranking position (by the way, you should be found on first page – preferably above the fold) but they take time – lots of time. We are talking months not days. Continue reading
This is what WordPress looks like on the inside
I’m so proud that we are launching blogs (http://blogs.nd.edu) for the University of Notre Dame faculty, students and staff*.
This was a big push for me when I first got here (six months in now) and I’m really appreciative to AgencyND designers, developers for getting it up and running. We also received a lot of help from Paul Turner’s group at Academic Technologies. What a great bunch of people.
I believe in blogs for two reasons:
- They make it really easy to publish. WordPress MU, which is what this was built with, is one of the easiest pushing tools I’ve used. The plugins and templates make it easy to add the features you want (like publishing video from YouTube) or change your layout with the click of a button.
- They are highly effective in search. Google and the other search engines love the content and index it quickly. The more content you have, the better your digital footprint. (Digital footprint – search for yourself and what comes up is your digital footprint but I’ll talk more about that later). Continue reading
Seomoz.org For Your SEO Needs
I got a question the other day about SEO and what people should be doing to their websites.
Well, there is a lot you can do. Like adjusting title tags, adding keyword rich content, adding video and photos, making sure that their is a 301 Redirect to your www, etc so the search engines see only one site, etc…
But I always like to let the experts do the talking so I head on over to seomoz.org and find out what the smart SEO guys are doing.
There’s a lot of great information – especially the Beginner’s Checklist for Small Business.
But one of the best parts of SEOmoz.org is the survey from SEO experts in the field on Search Engine Ranking.
1. Keyword Focused Anchor Text from External Links – 73% High Importance Continue reading