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Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: Online Marketing (page 2 of 3)

Christmas Communication Gift: How would I market a dept, program or class on no budget?

Christmas So you’ve been challenged with getting people to pay attention to things you are offering them but you’ve got no budget to do it with.  Just a few years ago, you probably would have been out of luck.

The only thing you would have been able to use is good old “word of mouth”.  Which, btw, is still one of the best ways to get people to pay attention.

But today if you don’t have money, there are a lot more opportunities to get the word out.

Website – Central Hub
With no budget, I can get an ND blog and make it into a website.  The blog section can always be used for news and there are lots of different themes and layouts to choose from.  The main thing that I want people to do when they visit the website is to do something.  Sign up for something.  You need to get their information so you can reach out to them. Continue reading

Why should you be using Google Adwords?

Right now, your website is probably being found when you put in your search terms and the words, “notre dame”.

But it’s probably not being found if you just type in your “dept name” or any search keyword terms that you should be associated with.

Now, there are lots of things you can do to move up the search engine ranking position (by the way, you should be found on first page – preferably above the fold) but they take time – lots of time.  We are talking months not days. Continue reading

Notre Dame Blogs for Faculty & Students

Editing inside WordPress MU

This is what WordPress looks like on the inside

I’m so proud that we are launching blogs (http://blogs.nd.edu) for the University of Notre Dame faculty, students and staff*.

This was a big push for me when I first got here (six months in now) and I’m really appreciative to AgencyND designers, developers for getting it up and running.  We also received a lot of help from Paul Turner’s group at Academic Technologies.  What a great bunch of people.

I believe in blogs for two reasons:

  1. They make it really easy to publish.  WordPress MU, which is what this was built with, is one of the easiest pushing tools I’ve used.  The plugins and templates make it easy to add the features you want (like publishing video from YouTube) or change your layout with the click of a button.
  2. They are highly effective in search.  Google and the other search engines love the content and index it quickly.  The more content you have, the better your digital footprint.  (Digital footprint – search for yourself and what comes up is your digital footprint but I’ll talk more about that later). Continue reading

How Social Media Works

Social Media Makes Friends - photo credit StuSeeger

People ask me all the time if Social Media is effective or how it works.  I try to explain but usually I blow it because I get all passionate about it and it comes out all confusing.

But I caught two things just a few minutes ago that reminded me how simple it really is.  Here’s one of them – From Mitch Joel of Twist Image (love his podcasts on iTunes) via Mashable article.  (It’s around the bottom of the page)

“True story: the CEO of a major organization and I are having breakfast and he’s asking me about the implications of Social Media from a B2B perspective. As I go through how important those natural voices and conversations are [to] the decision makers, he starts laughing and cuts me off. Here’s why: about a month prior to our meeting, his CTO came to him with a fairly advanced technical upgrade that needed to take place along with the pricing and deliverables. Without having much knowledge of the potential new supplier, the CEO found himself doing some online searches for what others have thought. Beyond the jargony-corporate website, the CEO was much more taken by the Podcasts, YouTube testimonials, Blog posts and Twitter chatter about the product.

Without realizing it, the CEO was entirely reliant on Social Media for their final decision. While it’s easy to think that this is an isolated incident, do [your] own online search for “social media b2b” and you’ll quickly realize that Social Media is probably easier to link to true ROI in the B2B space than it is for B2C.”

I think this is a great example but then I realized how I found the article.  Via Brain Solis’ twitter account who was also mentioned in the article.
Continue reading

Higher Education Website Search Engine Optimization For Beginners

Seomoz.org For Your SEO Needs

I got a question the other day about SEO and what people should be doing to their websites.

Well, there is a lot you can do. Like adjusting title tags, adding keyword rich content, adding video and photos, making sure that their is a 301 Redirect to your www, etc so the search engines see only one site, etc…

But I always like to let the experts do the talking so I head on over to seomoz.org and find out what the smart SEO guys are doing.

There’s a lot of great information – especially the Beginner’s Checklist for Small Business.

But one of the best parts of SEOmoz.org is the survey from SEO experts in the field on Search Engine Ranking.

1. Keyword Focused Anchor Text from External Links – 73% High Importance Continue reading

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