Right now, your website is probably being found when you put in your search terms and the words, “notre dame”.
But it’s probably not being found if you just type in your “dept name” or any search keyword terms that you should be associated with.
Now, there are lots of things you can do to move up the search engine ranking position (by the way, you should be found on first page – preferably above the fold) but they take time – lots of time. We are talking months not days.
Hint – how to be found on Search Engine Results Page. It’s all about trust for search engines.
- Inbound Links (the more you have, the better off you are)
- The more keywords you have (no stuffing, relevant content only)
- Age of Site – Older is better
- The more pages you have (why blogs do better than 5 page websites)
So if you need to be found on the first page, then look to ads like Google Adwords.
It’s a quick way to get seen and you don’t always have to pay a lot to get on that first page unless you are in a highly competitive keyword term (such as MBA or law programs).
Google Adwords are easy to use and set up but they can cost you a lot of money if you set them up wrong so it’s better to have a professional do this or at least be careful about your budget.
Learning the basics are pretty easy and you can find out about it at Google Adwords Online Classroom.
Remember if you don’t have the time to get to the top of a results page today, then start with adwords and work on your SEO while you pay to be found right now.