Warning: getimagesize(): Filename cannot be empty in /homepages/12/d502827397/htdocs/wp-content/plugins/wp-open-graph/output.class.php on line 306

Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: online (page 2 of 2)

Hammering Social Media in Business

Link to Slideshare

Links to Slideshare Presentation

I used to beat people with my social media sledge hammer.  In fact, at my old job, I did carry a heavy hammer (not a sledge hammer) around all the time.

In a presentation of over 150 people at Junior Achievement, I used a sledge hammer to smash apples.  That was a fun presentation.  I hope Mitch Maxson had fun, too.  He was co-presenter.

Yes, it was all very Gallagher.  If you don’t know who he is, then I’ve aged myself quite well.

Social Media isn’t a hammer but it is a tool.  A great tool.  But it’s not a strategy.  It’s a tactic that you should use as a tactic.  But I wouldn’t consider it as much of a marketing tool as a customer engagement/service tool. Continue reading

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence?

Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about you on the home page.

Now I’m not saying you need to talk about yourself a lot – just the right keywords. And I’m never into talking about myself too much – you should be talking to your customers, telling your story, and explaining your unique benefits.

Maybe tomorrow I’ll post a blog on what kind of tags you should be using and how they work on a website. Anybody interested in that? Continue reading

Siteless Web Presence Part One or why not be in all places at once?

Last week I spoke of a siteless web presence. And what I meant by that comment was that you need to stop thinking of your website as a destination stop and more of aggregator of all your web content. Pretty simple, huh?

But first things first. Your website should be a living breathing thing on the web. If you don’t know how to update your site – or if you need your web guy to do it then you need a new website. One with a CMS (content management system) behind it. Updates should be frequent and relevant – so you can get some Google love.

BTW, this doesn’t have to be expensive – it can be almost free if you don’t mind taking some time to piecemeal things together on the web like making a WordPress blog into a full blown site and adding interesting information widgets like Google calendars/maps and cool stuff from Widget Box. There’s a lot more out there – these are just examples.

But looking at your website and saying this is the end-all be-all of my existent on the web is a mistake especially if you are making good content and treating your website like the media property it should be. You should be and can be everywhere at once.

(By media property, I mean you are treating it like a TV/news channel where you are throwing out good entertaining education on your products – and don’t ask me what these things are – you know what they are, you are a consumer. You’ve seen other websites product videos or blogs or forums or whatever and thought “Hey, that’s pretty cool.” That’s what I’m talking about.)

I kinda rambling today with all these tangents but I swear I will get back to my topic. Look here it is.

Siteless web presence means that you are putting your web information out in multiple locations on the web and making sure that people can take your information with them – if they want. One example would be that if you make a video – it should go on your site but it also should be out in all the places where people watch videos like YouTube and Revver and everywhere. You can even do it all at once with HeySpread.com.

Another thing – Don’t ask me why they would take it. I don’t read minds. But I will tell that they do take it for whatever reason. They take it and mash it up on their website or they use your product video in a blog they are writing.

So how do you get a siteless web presence?

I’ll save that for later this week.

Newer posts

© 2022 Don Schindler

Theme by Anders NorenUp ↑