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Don Schindler

Executive Reputation Coach & Digital Marketer

Tag: Personal Branding (page 2 of 2)

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence?

Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about you on the home page.

Now I’m not saying you need to talk about yourself a lot – just the right keywords. And I’m never into talking about myself too much – you should be talking to your customers, telling your story, and explaining your unique benefits.

Maybe tomorrow I’ll post a blog on what kind of tags you should be using and how they work on a website. Anybody interested in that? Continue reading

How do you write a brand statement?

We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field.

Start with:

To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank).

This helped us a ton to put together several brand statements.

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