Tag: Personal Branding
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How do you create and build a personal brand?
First, what is a personal brand? Most people think of celebrities as the only people who have personal brands but the truth is that everyone has them. It’s just that celebrities usually get paid a ton of money and have the access to endorsement platforms. We (the audience) can’t help but notice their personal brand…
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What’s the secret to creating your personal brand strategy?
Share. It’s pretty simple, right? When I teach Personal Brand Strategy, I get a lot of confusing looks when I talk about sharing and exposure. I know what the class is thinking – this isn’t what we were taught in school. In fact, I was taught that the work you do is enough. You don’t…
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What happens when someone “googles” you or your professor?
Personal branding, I know, is a bad word in academia. I learned that over the past year. So I’ve changed the term and changed how I talk about it. My friend, JP, over at the Science of Generosity gave me a great term to us and I can’t believe how much it has helped. It’s…