Tag: social media
-
Blowing Up: How to Expand Your Online Influence (Farmer Version)
I teach an advanced digital marketing and online influence class called “Blowing Up: How to Expand Your Online Influence”. The deck below is part of this class. I’ll come back and fill in the text around the deck at a later time. I’m just trying to get it up for the farmers that attended.
-
How do you become a farmer rock star?
Recently there was an article written about the California Ag Secretary Karen Barrett Ross where she said, “My dream is to make farmers the rock stars.” She’s basing this how in recent years we’ve seen wine makers (who are usually farmers as well) and chefs become media darlings. She goes on to say that “farmers…
-
How To Handle Negative Comments On Your Facebook Page
This is an entirely different realm because this is a public business page. If you are accepting comments (which I think you should) then you can expect this type of thing happening. Now if you are listening to the major social media marketing companies and experts, they are going to tell you that you need…
-
You just received a negative comment online, now what do you do?
Whoops! Guess you pissed somebody off. Cause you just got a seriously negative comment on your post. Or did you? Listen, these things are going to happen. Especially if you are making a difference in the world. There are always going to be naysayers and critics. You can see them as a worrisome burden or…
-
Which social media marketing metrics should I be measuring?
Everything should lead back to sales if it can. So you need to know what the definition of sales is for your organization. Is it a specific product or service? Or is it getting people to an event? Whatever it is, you should tie that to your efforts. Once you have that defined, then you…