Tag: social
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What’s new with SEO? – Search Experience Optimization Workshop 2015
Being found on the web is getting harder and harder to do. The big brands are finally catching up to how the search engines see them and they are now putting substantial budgets into paid and organic search and social campaigns in order to be found on the first page of Google (for their important…
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2015 Consumer Insights or What To Do About The Modern Mobile And Social Media Wielding Customer
When it comes to insights on today’s consumer, there are a lot of experts out there giving some expert opinion. I don’t consider myself one of them. But I do read a ton on the subject and I’ve gathered these nuggets. From Robert Scoble and Shel Israel’s book, Age of Context, there are several trends…
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Is your real personal life and digital professional life mixing?
Real life vs. Digital life. Where should you spend more time? Of course, real life. What will last longer? Umm. That’s easy. Digital life. How do you keep your personal life separate? Is that even possible nowadays. You know the govt’s tracking you. And the credit card companies. And your local grocery with its reward…
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Erasing an online consumer complaint from your search results – Part 2 of Power to the Consumer
So here’s the secret. You can’t. You knew that was coming, didn’t you? But there are ways to push the complaint farther away from your site and out of your search results. The first thing I would do. Go after that customer, face to face, and see if you can correct what happened. Now some…
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Fox is crowdsourcing – why shouldn’t you?
Here’s the article from Cynopsis Digital for website of the day: Fox has hired online crowdsourcing firm Passenger to build an online community of viewers around Fox shows to help executives make more informed programming and marketing decisions. Passenger will help the network test programming concepts, plot direction, character evolution and marketing schemes by empowering…