Tag: SXSW
-
Can half a second on your website determine the trust of your brand?
Our guts are pretty good indicators of trust. In fact, humans are hardwired to read a situation and come up with an impression in just 50 milliseconds. We get this “fight or flight” ability from our ancestors. While not everything is a death threat, we use this ability without much thought to it. So let’s…
-
Want a 13% Increase In Sales? Boost Your Word of Mouth Marketing Efforts – SXSW 2015
Another session I attended at SXSW 2015 was the landmark study of the Return on Word of Mouth (you can get the study by filling out their form) by the Word of Mouth Marketing Association. Yes, I know this is what they do and, of course, the study was probably pushing towards a good return but…
-
You are wrong 50% of the time or what I learned at SXSW’s “What Marketers Can Learn From Political Campaigns”
On my first day at SXSW, I attended “What Marketers Can Learn From Political Campaigns”. I was thrilled to hear Rich Mintz talk again – I first met Rich at Notre Dame when he came to speak with us about Obama’s 2008 presidential campaign. Rich went over how they used their digital programs to build…